Commissioner for Information in Akwa Ibom State, Ini Ememobong, has asked information officers in the state to effectively market the Arise Agenda of the Governor Umo Eno-led administration.

Ini Ememobong made the call as he resumes as commissioner, following his re-appointment as information commissioner.

He also reintroduced of the practices that endeared him to the ministry staff, by celebrate staff who share the July birthday.

He said the present administration is pivoting its economic development blueprint on the A-R-I-S-E Agenda, which, he said, is an acronym for the different sectors of the economy and urged all the staff to market the ARISE Agenda to the populace to gain wider reach and adaptation.

Stating that, the ARISE Agenda is a well crafted economic blueprint which has been validated by the people of the state in a representative capacity during the just concluded “Akwa Ibom Dialogue”, the Information Commissioner listed the sectors captured by the acronym ARISE to include: Agriculture, Rural Development, Infrastructural Maintenance, Security Management and Educational Advancement disclosing that the blueprint is to be widely publicised for public enlightenment and awareness.

He stressed the need for all information officers, who are ambassadors of the Ministry and indeed the purveyors of government information to be fully knowledgeable on the economic blueprint as Eno is in a hurry to energize the rural dwellers, reinvigorate agriculture, boost entrepreneurs and, indeed, all sectors of the state.

Ememobong congratulated the July-born staff and pledged his commitment towards boosting staff morale and welfare for enhanced performance and productivity.

Responding on behalf of the July-born staff, the Director of Information and Dean of Directors in the Ministry, Mrs Blessing Urua, expressed appreciation to the commissioner for celebrating staff on his resumption day.