Tourism is one of the fastest growing sector in Nigeria economy. The industry has the potentials to turn around the fortune of the Nigeria economy but the COVID-19 challenges and insecurity coupled with boarder security issues has hindered its potentials in Nigeria.
Despite the security challenges that have cast a negative light on the country, a slew of business in the hospitality and travel industries have continued to break new ground in reviving the tourism sector in the aftermath of pandemic. These are the leaders and drivers of Nigeria’s economic growth, and their activities have not gone unnoticed.
WAKANOW REMAINS COMMITTED TO BEING A CATALYST FOR POSITIVE CHANGE IN NIGERIA’S TOURISM SECTOR’- ADENIKE MACAULAY CEO WAKANOW GROUP NIGERIA.
Wakanow is Africa’s foremost travel tech company and offers the best travel deals and experiences. Founded in 2008, Wakanow has become the trusted platform that caters to all of the travel needs of travel enthusiasts.
Wakanow became a Carlyle Group portfolio company upon securing $40 million in capital from the Carlyle Group in 2018. Wakanow had also secured $20 Million from Africa Capital Alliance Investment and $ 7 million from Tiger Investment in 2014 and 2010 respectively.
In recent years, Wakanow has grown its market share and has established itself in other countries such as Ghana, the Gambia, Sierra Leone, the United Arab Emirates and the United Kingdom. Alongside these strides, the company has also introduced innovative products and initiatives such as WakaPoints (its loyalty program), PaySmallSmall (a travel financing solution powered by Kalabash, a Wakanow subsidary) and WakaEvents (an event ticketing platform).
CEO of the company, Adenike Macaulay, gives insight into what makes Wakanow Group Nigeria outstanding and relevant as a brand in its 15 years of existence.
How would you say your organization has impacted Nigeria’s tourism sector since it came on board?
Wakanow.com, Nigeria’s leading travel tech company, has been instrumental in reshaping the nation’s tourism landscape by democratising travel for the travelling public and also resellers. Travel, particularly domestic air travel in Nigeria is a key enabler of intercity tourism and Wakanow.com is proud to be the major aggregator of local flight inventory and leading distributor for all Nigerian Airlines. Leveraging our superior travel tech capabilities and strategic partnership with the Airlines and travel suppliers, we facilitate easy access via an efficient and user-friendly online booking system on the website and mobile app that allows customers and travel resellers as well as tour operators to easily search for flights, hotels, and other travel services providing real-time competitive pricing and availability to curate an end to end tour. With over 10,000 travel resellers leveraging our extensive inventory base via our B2B platform, we are a committed enabler of travel and tourism in Nigeria.
What are the challenges facing Nigeria’s tourism sector, and how has that affected your operation?
Nigeria’s tourism sector holds immense potential, but it also faces several challenges. Infrastructure deficits, security concerns, inadequate marketing efforts, poor tourism management structure, insufficient investment, leadership and governance issues, and a lack of political will have been persistent obstacles. These challenges affect not only the sector but also our operations at Wakanow.com.
Infrastructure deficits impact the ease of travel within the country, making it challenging for tourists to access various attractions. Security concerns, though improving, have occasionally deterred potential travellers. Moreover, the lack of comprehensive marketing efforts has hindered the sector’s ability to showcase Nigeria’s diverse offerings.
Tourism development requires significant investments in infrastructure, hospitality facilities, and marketing campaigns. The limited availability of funds for such investments, both from the government and private sector, hinders the growth of the sector. This mostly leaves us to fill the gaps left by inadequate investment in infrastructure and services.
The commitment of the government to support and promote tourism is crucial. A lack of political will to prioritize the tourism sector can result in missed opportunities for growth. Policies and initiatives that are not adequately implemented or sustained can undermine the sector’s potential.
Addressing these challenges requires a concerted effort from both the public and private sectors. Companies like Wakanow can play a role by advocating for policy changes, investing in infrastructure where possible, and promoting domestic and international tourism destinations within Nigeria. Ultimately, overcoming these challenges will require a collaborative approach to unlock the full potential of Nigeria’s tourism sector.
Generally, how would you assess Nigeria’s Tourism sector?
Nigeria’s tourism sector is a treasure trove of untapped potential. It boasts a rich cultural heritage, stunning natural landscapes, and vibrant cities. However, to fully harness this potential, we must address the challenges mentioned earlier.
In recent years, there has been progress. We’ve seen increased investments in infrastructure, improved security measures, and a growing interest in promoting domestic tourism. These are positive signs that the sector is on the path to realizing its full potential.
As we celebrate Nigeria’s Independence, it’s an opportunity to reflect on the strides we’ve made in the tourism sector. We believe that with concerted efforts from both the public and private sectors, Nigeria’s tourism will continue to flourish, offering Nigerians and the world a glimpse of the incredible beauty and cultural richness of our nation.
Wakanow.com remains committed to being a catalyst for positive change in Nigeria’s tourism sector. We will continue to play our part in unlocking the immense potential of this sector, ensuring that every Nigerian can enjoy the freedom to explore and experience the wonders of our great nation. Happy Independence Day, Nigeria!
We Are Committed to Providing Seamless Travel Experience in The Nigerian Tourism Sector – Oluwaseun Babatunde , CEO, Tunadex Value Chain Resources
Tunadex Value Chain Resources is a leading international visa consultation and traveling Assistance Company, with a commitment to providing seamless travel experiences and providing services to clients worldwide who seek reliable guidance and support in their visa application processes and travel plans. With a team of experienced experts, TVCR is dedicated to simplifying the complexities of international travel, ensuring its clients embark on their journeys with confidence and peace of mind. In this chat with The Guardian, Comrade Oluwaseun Babatunde Fatai, CEO of Tunadex Value Chain Resources, speaks on how the company stands out in the Nigeria Tourism sector and strategies adopted in growing the brand. Excerpts…
TCVR’s Impact on the tourism industry in Nigeria
Since coming on board, Tunadex Value Chain Resources has made positive impact in the Nigerian tourism sector. Last year, we participated in Akwaaba and the programme was successful. We have also seamlessly helped a lot of Nigerians to travel to different countries around the world.
On challenges faced in the tourism business
The major challenge we are facing is the rising dollar exchange rate to the naira. This is really affecting our jobs in all aspect. For instance, flight tickets before now was quite cheap but now, it is so expensive due to the exchange rate. Of course, this discourages people from thinking of touring for now. During summer, the tickets are usually more expensive and it is affecting our work. It is only people that have the money that enjoy it.
Assessment of the Nigerian tourism industry
Tourism in Nigeria is taking a new shape for good. Around the country some state governors are making notable impact in the tourism sector. The governor of Lagos State, His Excellency Babajide Sanwo-Olu, is making giant strides in Lagos, sooner or later, Lagos would be the envy of other states. Also, in Osun state, every year the Osun-Osogbo festival attracts people from all works of life across the world. Aside the fun people derive from the festival, they also learn more about the culture and way of life of Osun indigenes. There are lots of tourist attractions in Nigeria, we have the Olumo Rock in Abeokuta, and we also have the spring water where hot and cold water meet in Ekiti state and many more in other states across the country. State governors are trying their best to make sure that these tourist centers are being revived so that it does not go into extinction.
Why Tunadex Value Chain?
When we tell our clients our ways of operations, they do not argue or have any doubt about us. The important thing is to know what they (our clients) are going to do in countries of their choice of travel. Once we know this, we go out of our way to give them the best package and satisfy them. We also make tourism fun for all the people involved. We don’t do tourism for individuals except you specifically ask for it. Most times, we prefer to go in groups because it is cheaper that way.
Contribution of the tourism industry to GDP
I once mentioned that if the Governor of Lagos can develop some of our tourist centers like the ones in Badagry, Ikeja and some other places, people from different countries would want to visit Lagos every now and then. The festivals which are held in Osun State also serve as tourist attractions. Foreigners get fascinated by local things, if we are able to develop these things, we will earn. The last time we went to Kenya, we were charged in dollars at the Zoo and Museums. The indigenes don’t even value what they have there, it is outsiders that go there. If we are able to replicate what was done in Kenya, people from different countries will come to Nigeria, Eyo festival for example is a tourist attraction. They have to modernize it in such a way that people will be attracted to come and watch.
AT HAVICO GLOBAL TRAVELS, WE CREATE EMPLOYMENT, PROMOTE LOCAL TOURISM AND ENCOURAGE HUMAN DEVELOPMENT’ -ZAINAB AMEADAJI ABDULKADIR, MD/CEO
Founded in 2013 Havico Global Travels offers a full range of travel management services in both corporate and leisure travels. With vast experience in documentations in terms of visa assistance has made Havico a top-notch travel company to reckon with.
Havico Global Travels also provides all types of tourist services from inbound and outbound tour packages, extensive and unique excursions, ticketing & hotel reservation, airport pick up & drop off, car rentals, beach houses & cruises, honeymoon trips, family holiday, destination events & management, MICE events and many more.
In addition to wide interests like culture, beach destinations, adventure, health tourism, religious tourism. From Canada, Australia, United Kingdom, USA, Europe, Asia & Schengen countries, Havico Global Travels is uniquely cultivated with professionalism, credibility, operation management excellence, creativity and also, we also very flexible in attending tour client’s needs.
MD/CEO of the company, Zainab Ameadaji Abdulkadir, gives insight into what makes Havico Global Travels outstanding and relevant as a brand in its 10 years of existence.
Tell us about Havico Global Travels
Havico Global Travels is an award winning 100 travel agency in Africa. We are among the leading travel and educational consulting agency in Nigeria, the company is based in Lagos and we provide excellent travel and tour services from inbound and outbound travel tour package, religious tourism, medical tourism, educational tourism, ticketing and hotel reservation, beach houses cruises, destination event management. Havico Global Travel is uniquely constructed with professionalism, credibility and operational management in visa assistance, consulting and training.
How would you say your organization has impacted on Nigerian sector since it came on board?
Havico Global Travels has impacted in human development, creating employment and also promote Local Tourism especially during the era of Covid-19. We discovered Nigeria has a lot of tourism adventures places.
What are the major obstacles in your operations?
With the current insecurity, foreigners are now scared of their safety, in addition to increase in flight ticket costs, these has been the challenges in recent times.
Generally, how you access Nigeria Tourism section:
The Nigeria Tourism sector has been improved upon in the area of beautiful beaches and natural rainforests, we need more awareness to promote local tourism to the world and be among the tourist destinations for foreigners.
Around the globe what is Havico Global Travels contributing to Nigeria GDP growth?
Havico Global Travels has contributed immensely in local tourism. The likes of Obudu cattle Ranch, Ikogosi warm spring, Olumo rock, Yankari game reserve, booking online local flight, boat cruises and many more.
Where do you to see the Havico Global Travels in the next 5 years
We look forward to see Havico Global Travels as one of the leading travel and tourism Management Company in Nigeria offering exceptional services delivery.
WE ARE THE CONDUCTORS OF EXTRAORDINARY JOURNEYS’- ALBERT FERNANDO, CEO & CO-FOUNDER, TRAVELWINGS
Share with us your activities and contributions as a player in the tourism sector?
Our commitment is crafting seamless, awe-inspiring travel experiences that leave a lasting impression. From flights to accommodations, we’re your gateway to the world’s most captivating destinations. At Travelwings, we’re not just players; we’re the conductors of extraordinary journeys.
How are you reengineering post-COVID and championing growth? What key features are you putting in place?
COVID-19 challenged us, but we’re here to prove that travel is back and better than ever. We prioritize safety without compromising style. Our strategic partnerships with leading airlines, flexible booking options, and a focus on unique, off-the-beaten-path adventures are setting the tone for the post-pandemic travel renaissance.
The tourism industry in Nigeria generated about 260 million dollars in 2021, contributing to the nation’s GDP. How much impact is the industry capable of generating going forward?
Get ready for the tourism industry in Nigeria to make some serious waves. With strategic investments, upgraded infrastructure, and enhanced security measures, it’s poised to significantly amplify its impact. Brace yourselves for a tourism boom of epic proportions!
What role should Nigeria play in developing the tourism industry, and what areas should be in focus?
Nigeria should take the lead by showcasing its hidden treasures. It’s time to roll out the welcome mat for travelers by enhancing infrastructure, celebrating its rich cultural tapestry, and ensuring safety takes center stage. Nigeria, the global stage is set, and it’s time to shine!
The nation’s insecurity challenges have contributed to the decline of Nigeria as a tourist attraction. What role are you playing to revive this?
Addressing security challenges is a top priority. We’re not just addressing concerns; we’re unveiling the serene and secure havens that offer travelers unparalleled experiences. Nigeria’s allure as a top-tier destination is making a triumphant return.
Are there collaborations you are engaged in to build the industry?
We are actively laying the groundwork for future collaborations that will shape the tourism industry. Our forthcoming partnerships with airlines, hotels, and local stakeholders will pave the way for innovative travel experiences and contribute to the industry’s growth in the years to come.
What is your greatest selling point for Nigeria as a tourism attraction?
Nigeria’s greatest allure lies in its mosaic of cultures, breathtaking natural landscapes, and the authentic hospitality of its people. It’s not just a destination; it’s an immersive journey where every moment is a revelation. From the bustling energy of Lagos to the tranquil beauty of Yankari National Park, Nigeria offers a diverse tapestry of experiences that encapsulate the essence of exploration. Our vision is to shine a spotlight on these hidden treasures, curating travel adventures that ignite curiosity and create enduring memories.
