When Kanye West released All Of The Lights, in 2010, featuring Rihanna and 13 other artistes, it became an instant global hit, with critical acclaim and even a Grammy award for Best Rap Collaboration.
Interestingly, posse cuts had already been a common feature of Nigerian hip hop, with record labels spearheading them at the time. From the early 2000s, labels like Storm Records had already been pairing more than four rappers on a song with successive verses.
Other labels like Chocolate City, Mo’hits, Square Records, EME, among others released posse cuts that fueled game-changing success for the musicians and labels.
While it is common for labels and their artistes to keep the posse-cut tradition as Don Jazzy recently did with Mavin’s Overloading, it is quite uncommon to see posse cuts like Victony’s just-released Ohema, which features Crayon, Bella Shmurda and 11 other musicians from different record labels.
This sonic symbiosis, Victony notes, is an “opportunity to encourage my fellow artistes to come together and share resources among ourselves,” which is currently a rarity among older generations of Afrobeats musicians. “It doesn’t take anything away from anybody to be collaborative.”
Featuring a solid lineup melding the voices of Ayra Starr, Qing Madi, Bloody Civilian, Odumodublack, AV, YKB, Lojay, Blaqbonez, Oxlade, Magixx, Rema, Crayon and Bella Shmurda, Victony goes on a breezy trail down pop terrains with each artiste singing less than two lines, asides from Shmurda and Crayon who had longer guest verses.
The record is also part of a year-long rollout for his next project, which has stepped forth with lead singles including the highlife-fusion, Angelus, and My Darling, and the fast-paced ballad, Jaga Jaga.
“You can say that this is the 2.0 version of me. At the end of last year, after I put out my Outlaw EP, I felt like I needed to be different this year, not really different but a modified version of myself that always wants to try out new things. The next set of songs I am going to be releasing are going to be crazy. I want my fans to get really familiar with the album. My next drops also have sonic experiments on them.”