A marketing communications outfit, Insight Redefini, which is also a member of marketing communications group, Publicis Groupe, has emerged as the most awarded advertising group at the just-concluded Lagos Advertising and Ideas Festival (LAIF) 2023 Awards ceremony.
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Congratulating his team for raising the bar in creative advertising, Chief Executive Officer (CEO) of the Insight Redefini Group, Dr. Tayo Oyedeji noted that the team’s victory at the 2023 LAIF Awards underscores its dedication to innovation and impactful storytelling.

“From enchanting narratives of mom-wizards crafting magical dishes with Terra cubes to reviving nostalgic advertising icons like 7up’s Fido Dido and Guilder’s ‘Senior Men,’ and creating new worlds for payment gateway leaders like Moniepoint, our work speaks to our ability to shape and redefine narratives. This recognition fuels our pride and motivates us to achieve even more,” Oyedeji said.

At the awards ceremony, the group and two of its agencies – Leo Burnett Lagos and Insight Publicis – won 18 Gold Awards, 20 Silver Awards, 19 Bronze Awards, and the most prestigious award of the festival – the Grand Prix, LAIF’s most prestigious award given for an outstanding creative concept that redefined industry standards.
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Overall, the Insight Redefini group secured a total of 351 points among other creative agencies present.

Group General Manager and Chief Operating Officer, Babatunde Shobanjo, expressed excitement at the win, saying: “I have never doubted the creative work from our teams. This is simply a testament to our commitment to deliver exciting campaigns for our clients and partners. This is the perfect close to a busy, but rewarding year for our group.”

Leo Burnett Lagos won the distinctive Best Creative Agency award at the LAIF Awards, while Insight Publicis received multiple recognitions for the overall best advertising campaigns across all categories.

Executive Creative Director, Insight Redefini Group, Sinmisola Hughes-Obisesan, commended the LAIF jury and board for its transparency.

“Thanks to the LAIF management board and jury for recognizing a campaign that truly sets a new standard, in both distinct storytelling and excellent crafting. Without a doubt, the creative advertising industry will witness more creative work from our group in the coming months,” Hughes- Obisesan said.
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