If there is anything the Yuletide season is known for, it is the gifting, and for a lot of people the true definition of gift is the premium luxury contents of a gift box.

This is why Seinde Signature and William Grant & Sons organised an evening event in Lagos recently to officially launch the gifting season with quality range of fragrances and whiskey.

On the ideology behind the gifting season, Meta-Luxury Manager for William Grant & Sons Nigeria, Eddie Madaki said: “We collaborated with Seinde Signature to take care of Nigerians who like exclusive and non-replicated gifting experiences. What do you give someone that goes beyond just a physical gift? We discovered that people like to enjoy great scents. A walk into a room and you smell it, you remember where it came from, the emotions behind it. Seinde Signature collects some of the best-niche perfumes all over the world. So we came up with this collaborative idea to build these gift boxes that contain niche perfumes and our whiskey, to avail our top clients an experience that will last forever. Also, creating the gifting season experience helps us showcase the best of Africa, as these experiences would be on our global platform to tell a great story of us as Nigerians. William Grant & Sons has been very invested in emerging markets like Nigeria. We do a lot of Corporate Social Responsibility (CSR) for Community Development.
  
Remarking, CEO of Seinde Signature, Olaseinde Olusola said the partnership is to ensure that top clients of both brands enjoy the December gifting season.