
Afrobeat sensation, David Adedeji Adeleke Jnr., well known as Davido’s success story has continued to inspire many, showcasing the potential of leveraging talent and influence to achieve remarkable feats.
His journey from a celebrated musician to a prominent brand ambassador exemplifies the multifaceted nature of modern celebrity. Hence his recent multi-million-naira deal with a leading automotive manufacturer, GAC Motors to increase brand awareness of the company in Nigeria and across Africa.
The deal, which was signed at the automobile firm’s headquarters in Lagos on Monday, July 22, had the Assurance, Unavailable hitmaker’s uncle cum Osun State Governor, Senator Ademola Adeleke, and his close ally, Pascal Okechukwu, known as Cubana Chief Priest, in attendance.
It was gathered that during the Fia singer’s recent city shutdown wedding dubbed #CHIVIDO2024 the automobile company gave him and his wife, Chioma, a GAC M8 2024 Multi-Purpose Vehicle (MPV).
Commenting on the development during the signing Davido said, “I’m excited for the plans that we have, and it’s going to be big. Hopefully we all meet here again in the future and we will have more things to talk about and how the progress has gone throughout this partnership.”
The new partnership marks a significant milestone in Davido’s career, further cementing his status as one of Africa’s most influential entertainers. Expressing his excitement, the singer revealed that the deal brought in more money than he had ever made in a single day.
While the specifics of the deal are not clear, the financial benefits as gathered are substantial. The deal signifies a strong alignment between the artiste’s brand and the company’s vision.