TGI moves to combat counterfeiting of rice

TGI Group has introduced a new holographic seal tape on its Big Bull rice packs to combat counterfeiting and circulation of substandard rice in the market and enhance consumer trust.

The innovative measure ensures customers can now easily verify the authenticity of their purchases, providing an extra layer of security to avoid purchasing and consumption of rice products detrimental to public health.

The Chief Marketing Officer of TGI Group, Probal Bhattacharya, emphasised the positive reception from consumers.

He said the new holographic seal on the rice packs is a testament to the company’s ongoing efforts to protect its consumers and maintain the highest standards of product integrity.

“Our consumers have also reached out with numerous positive feedback. This response motivates us to keep our consumers’ interests at heart, regardless of market challenges. We remain committed to providing our consumers the best quality and state-of-the-art technology that ensures product integrity,” he stated.
The Executive Director of TGI Group, Deepanjan Roy, highlighted the company’s dedication to quality and authenticity.

He said the positive feedback from customers and distributors regarding the holographic seal is very encouraging and reaffirms the company’s commitment to upholding the highest standards of quality and integrity.

“This development marks a notable advancement in consumer protection, enhancing the security of Big Bull Rice products and strengthening consumer confidence. The tamper-evident features of the seal make any attempt to compromise the packaging immediately noticeable,” he said.

Meanwhile, the introduction of the holographic seal tape has been met with widespread approval from major distributors, wholesalers, retailers, and consumers.

A wholesale foodstuff trader, Chukwuma Nwosu, expressed his satisfaction with the new seal, which will enable him to differentiate the original from counterfeit products.
He said customers are usually worried about fake products, adding that this gives them reassurance and confidence to purchase.

A consumer, Bola Afolabi, said many products have been compromised in the Nigerian market and getting authentic and healthy products is now a chore.

She said with the holographic seal tape innovation her family can now purchase rice without fear of purchasing a counterfeit product.