Aspira Nigeria Ltd, producer of Viva detergent, has expressed excitement in being part of Season 9 of Big Brother Naija reality TV programme.

Big Brother Naija, a show celebrated for its riveting drama and engaging contestants, premieres on July 28, 2024. This year’s edition promises 10 weeks of unpredictable twists, explosive drama, and intense competition, making it a perfect platform for Viva to demonstrate its cleaning prowess, to bring fresh and dynamic energy to the show and ensure that the housemates experience the best cleanliness and hygiene.

The Chief Marketing Officer of Aspira Nigeria Ltd, Santhosh Kumar Nair, said: “We are incredibly excited to be on Big Brother Naija ninth season. Big Brother Naija resonates with millions of viewers across Africa. Aligning our brand with such a widely celebrated platform allows us to showcase the efficacy and excellence of Viva products to a diverse audience.”

Aspira’s Head of Advertising, Lynda Aguocha, also shared her enthusiasm, saying: “BBNaija is an engaging reality show that keeps Nigerians glued to their screens, showcasing its contestants’ diverse talents and personalities. We at Aspira Nigeria are thrilled to be part of this exciting journey. We eagerly anticipate the opportunity to demonstrate Viva’s superior cleaning power, helping housemates stay hygienic and fresh throughout their stay in the house.”

According to the firm, the Season 9 of the show is set to be a thrilling spectacle filled with drama, entertainment, and unforgettable moments, adding that with Viva on it, viewers can expect a season that is entertaining and spotlessly clean.