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To commemorate Nigeria’s 64th Independence anniversary, digital music, podcast, and video service provider cum platform, Spotify, introduced a special campaign dubbed ‘Sounds of Nigeria’ to celebrate the country’s rich musical heritage with a special soundtrack titled ‘The Sound of Hope’.
Highlighting the essence of the campaign in a statement released on Monday, September 30, Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu said: “Sounds of Nigeria’ campaign celebrates the country’s rich musical heritage, which has served as a unifying force and source of pride for Nigerians.”
In collaboration with renowned content creator and Disc Jockey, Justin UG, Spotify further enriched the experience with a takeover of the Internet Famous Playlist, introducing a wider audience to fresh Nigerian sounds.
The campaign also features two new playlists: “Naija Gospel Throwback”, celebrating the roots of Nigerian gospel music, and “Nigerian Highlife,” showcasing the energetic rhythms of this classic genre.
Spotify unveils sounds of Nigeria to mark Nigeria’s 64th Independence