…to redefine Marketing and Strategy In Africa

Lucky Elohor O., a leading figure in growth and product marketing, has launched her much-anticipated book, “My Brand Clarity Handbook” (MBCH). This comprehensive guide goes beyond just helping entrepreneurs—it offers valuable insights for entrepreneurs, marketing teams, and business owners who want to build a strong, impactful brand that resonates with their audience.

Lucky Elohor’s transition from biochemistry to marketing has been driven by a passion for marketing and strategy, and MBCH reflects her depth of experience. “I didn’t write this book just for one industry or niche,” Lucky Elohor shared. “It’s for anyone—whether you’re a business owner, founder, a team lead or member, strategies, marketing enthusiast or a professional—who wants to find clarity in their brand or the brands that they represent and connect authentically with their audience.”

“My Brand Clarity Handbook” offers a step-by-step approach to building a clear, consistent, and results-driven brand identity. It covers essential topics such as refining messaging, aligning marketing efforts with overall brand goals, and positioning brands to stand out in crowded markets. “A brand is more than just a logo or a catchy tagline. It’s the story you tell and how you connect emotionally with your audience,” Lucky Elohor explained. “This book helps anyone looking to gain clarity on their brand’s vision and purpose.”

Packed with practical exercises, MBCH offers a hands-on guide for anyone who wants to refine their brand strategy, whether they’re just starting or looking to take an existing brand to the next level. “The exercises in this book are designed to push readers to make informed decisions about their brand, stay focused, and avoid common pitfalls,” Lucky Elohor said.

The reception of MBCH has been overwhelmingly positive, with early readers praising its actionable insights, practical approach, and its ability to offer clear direction. “My Brand Clarity Handbook (MBCH)” has already helped countless individuals and teams gain confidence in their brand messaging, guiding them to build lasting, impactful brands with over 100+ copies already in circulation across Africa.

Alongside the book, Lucky Elohor is also preparing to launch the Clarity in a Box Toolkit, a companion resource filled with templates and exercises to support brand-building efforts. Additionally, she hosts her free bi-weekly Power-Up Branding Clinic on YouTube (Digital Creator Chic), further extending her support to marketing professionals and businesses seeking to enhance their brand strategy by offering them live practical steps to take their brands to the next level.

With MBCH, Lucky Elohor continues to inspire and guide individuals and entrepreneurs across Africa and beyond, providing them with the tools they need to succeed in today’s marketplace.

“My Brand Clarity Handbook (MBCH)” stands as a testament to her unwavering dedication to redefining marketing and strategy in Africa.