A Lagos-based creative agency, The Hook, has appointed Akinwale Muse as its new Chief Executive Officer, following the launch of a new entertainment-focused subsidiary, HookEnt.
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The new company is dedicated to investing in Nigeria’s creative economy, with a focus on developing intellectual property, infrastructure, talent, and content in the entertainment industry.

Akinwale, a co-founder and formerly the Business Director of the impact-driven six-year-old agency, steps into his new leadership role effective November 1, 2024.

This development is coming on the heels of the success achieved by the pioneer CEO, Sam Ochonma, who recently completed his tenure.

Ochonma will now lead its new offshoot, HookEnt, as the inaugural CEO.
However, Toheeb Dele-Balogun and Adebayo Owosina, previously Creative Directors, will now serve as Chief Creative Officers, overseeing The Hook’s expanding creative services.

Owosina, who spoke on the firm’s strategic expansion, said that The Hook is optimistic about the potential within Nigeria and Africa’s entertainment and integrated marketing communications sectors.

“Instead of focusing on the challenges often highlighted in the region, we see tremendous opportunity in Nigeria and Africa’s young and rapidly growing populations.

“With improving governance and structural advancements, there’s a unique chance to drive economic growth through creative industries,” he said.
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