Prideland 3: Eko Hotels elevates African tourism through culture

In an era where global tourism craves authentic, transformative experiences, Eko Hotels and Suites is pioneering a revolutionary approach that promises to reshape perceptions of African destinations. The Tropical Christmas Wonderland – Prideland 3 is not merely an event, but a strategic intervention in the tourism landscape, demonstrating the immense potential of creative industries as economic drivers.

The numbers tell a compelling story. With 250 international families already confirmed to attend the event running from December 20th to January 2nd, Prideland 3 represents a significant milestone in destination marketing. This isn’t just about attracting tourists; it’s about creating memorable, shareable experiences that challenge preconceived notions about African entertainment and cultural offerings.

Baba Agba, Special Assistant to the President on Creativity, offers crucial insights into the event’s broader implications. “What they’re doing is creating an ecosystem,” he explains, emphasizing how the comprehensive hospitality package transforms a simple holiday trip into a rich, multifaceted cultural journey. By integrating world-class performances with high-end hospitality, Eko Hotels is creating a new template for experiential tourism.

The event’s artistic lineup is strategically designed to appeal to sophisticated global audiences. Two Broadway-style musicals—The Jewel and The Return of Queen Fara—offer more than entertainment. They are sophisticated cultural exports, showcasing African narratives through a lens of international theatrical excellence. Inspired by literary giants like Ola Rotimi and Wole Soyinka, these productions represent a nuanced cultural diplomacy.

The Dazzling Prideland Circus adds another layer of international appeal. With performances featuring unicyclists, stuntmen, fire-eaters, and acrobats, the circus transcends cultural boundaries, offering universal entertainment that speaks a language of human skill and creativity.

Distinguished guests like Her Royal Highness Erelu Dosunmu have already drawn powerful international comparisons. Her assessment that the performances are “like what you see in the streets of Paris” is more than a compliment—it’s a strategic positioning of Lagos as a competitive global cultural destination.

Dr. Iyadunni Gbadebo’s bold declaration that “We are the new oil and gas” is not hyperbole, but a strategic vision. By positioning creative and performing arts as a key economic resource, Eko Hotels is demonstrating how cultural innovation can drive economic transformation.