BetKing has announced its sponsorship of the 2024 Lagos Liga, a groundbreaking football league that aims to transform grassroots sports in Nigeria. The league, which kicked off on Friday, 6 December 2024, at the historic Campos Stadium, Lagos, brings together 16 teams, non-professional players, and football enthusiasts in an electrifying celebration of talent and community spirit.
The competition offers a grand prize of N50 million and individual accolades such as Most Valuable Player (MVP), Highest Goal Scorer, and Best Supporters Group awards, underscoring its commitment to recognizing and rewarding excellence.
The Lagos Liga has attracted notable team owners from Nigeria’s entertainment industry, adding a unique fusion of sports and star power. Music superstar Davido leads 30BG SC, Don Jazzy helms Supremos FC, D’Banj champions Koko FC, and Tacha owns Tacha FC. Their involvement brings unparalleled excitement and creativity to the league, ensuring fans experience a seamless blend of football and entertainment.
Speaking on the partnership, Gossy Ukanwoke, Managing Director of BetKing, said: “Football has always been a unifying force in Nigeria, bringing people together across diverse backgrounds. The Lagos Liga represents a bold step in redefining grassroots sports by creating opportunities for talented individuals to shine and for communities to rally around a shared passion. At BetKing, we are committed to initiatives that go beyond the game, empowering individuals, strengthening local engagement, and building a platform for lasting impact in Nigerian football. This partnership is a celebration of what football can achieve when given the right support and vision.”
Beyond the matches, the Lagos Liga offers fans an immersive experience through activities like Spin to Win, live simulations of BetKing’s Aviator game, and other interactive events designed to deepen connections with the league.
“We want every fan to feel like an integral part of the league, creating lasting memories and connections,” Ukanwoke concluded.
The Lagos Liga is a platform that bridges the gap between professional and community-level football. By fostering inclusivity, the league celebrates Nigerians from all walks of life and creates opportunities for aspiring athletes to showcase their talents on a significant stage.
This sponsorship reflects BetKing’s dedication to the growth of sports in Nigeria. By partnering with Lagos Liga, BetKing reinforces its mission to create platforms that nurture talent, inspire communities, and celebrate the passion that defines Nigerian football.
