FG partners Bloomberg to rebrand Nigeria’s global image

The Nigerian Government will in the coming day partner with Bloomberg to rebrand the country’s global image and attract foreign investments.

In a statement released on its X handle the Ministry of Finance Incorporated (MOFI) is expected to sign a two-year tenure initiative aimed at rebranding the nation’s global image and attracting foreign investment.

“The Federal Government of Nigeria, through the Ministry of Finance Incorporated (MOFI), is set to partner with Bloomberg in a two-year initiative aimed at rebranding the nation’s global image and attracting foreign investment,” it said.

Speaking at a meeting with Minister of Finance, Wale Edun Bloomberg’s Global Director, Nicole Keefe, reiterated the company’s commitment to reshaping Nigeria’s narrative and showcasing its economic potential to the global audience.

“Bloomberg plans to leverage its vast media network to highlight Nigeria’s achievements and opportunities, addressing investor hesitations tied to outdated or negative perceptions”, the statement added.

On his part, Armstrong Takang, CEO of MOFI, noted that the partnership would spotlight key government projects such as the Real Estate Investment Fund and gas pipeline initiatives, further promoting Nigeria’s progress in critical sectors.