One of Nigeria’s firms in land acquisition and technology solutions — Messrs Sytemap has launched a new initiative designed to empower women through affordable and secure land ownership.

The scheme, themed: “Her Land, Her Future,” underscores the firm’s commitment to breaking cultural and economic barriers that have historically sidelined women from property ownership in Nigeria. The initiative, which is in partnership with estate developers, will create opportunities for women to invest in land.

Speaking to journalists on the scheme, Sytemap’s Chief Executive Officer, Mr Nnamdi Uba, disclosed that from early next year, women including professionals in Africa and the diaspora—will enjoy a 50 per cent discount on plots from verified estate developers through its platform.

According to him, over the past decades, women in Nigeria and across Africa have faced significant hurdles in land acquisition, including high costs, fear of fraud, and societal biases. Studies show that 65 per cent of victims of land scams in Nigeria are women.

“Women have long been marginalised in land ownership, a critical path to building wealth and security. Our mission is not only to make land ownership accessible but to eliminate the fears and uncertainties that hold women back,” he said.

Uba said the initiative leverages its reputation for transparency and cutting-edge technology to offer a simple, scam-free, and empowering process for land purchase.

The firm further said the campaign is designed to resonate with young professionals, particularly women with good-paying jobs who are ready to invest in their future.

“For women in the diaspora, the initiative offers tailored support, including seamless international payment options and an innovative plot-monitoring app that allows buyers to manage their investments from anywhere in the world.

“Key features include verified estates in secured locations vetted by the company and options to spread payments over several months to ease financial stress, as well as a dedicated app to track land purchases and allocation progress,” the firm said.