Akinwale Ishola is one of the few researchers whose body of knowledge seamlessly captures deep-rooted issues sustainability, communication, and technology. With advanced degrees in Sustainability and Strategic Communication from Eastern Illinois University and a wealth of professional experience, Ishola has emerged as a leading voice in multidisciplinary research. His contributions span renewable energy policies, green financing for SMEs, and the transformative potential of IoT in sustainable community development. In this interview, he delves into his journey, insights, and groundbreaking work.

Mr. Ishola, your academic and professional background is incredibly diverse. From communication studies to sustainability, what inspired you to bridge these fields?

Growing up in Nigeria, where challenges like inadequate power supply and various societal issues were a daily reality, I developed a deep appreciation for the practical application of sustainability. My journey began with a curiosity about how systems interact—whether it was human communication or environmental policies. Early in my career in mass communication, I saw the power of storytelling in shaping public opinion and policy, which inspired me to explore how strategic communication could drive awareness and action in sustainability. This passion for addressing global challenges like climate change has driven my transition into sustainability, enabling me to craft solutions that are both technically sound and meaningful to communities and policymakers.

Your study on Renewable Portfolio Standards (RPS) in Iowa has gained significant attention. Can you share the key findings and their implications?

Certainly. My research analyzed how RPS policies, which mandate a certain percentage of energy to come from renewable sources, impact air quality and energy efficiency in Iowa. By using solar energy consumption as a proxy for RPS, we demonstrated that these policies significantly reduce carbon emissions while fostering economic competitiveness. One notable finding was the validation of the Porter Hypothesis, which argues that strict environmental regulations can spur innovation and improve economic outcomes. Iowa’s leadership in renewable energy, particularly its potential to generate 4,000 GW of solar power, served as an ideal case study. This research underscores the critical role of integrating energy policies with broader economic strategies to achieve sustainable environmental outcomes.

Adopting green energy. Your work explores solutions for this. What insights did you uncover?

My research highlights the dual challenges and opportunities SMEs encounter in transitioning to green energy. Financial constraints and limited technical expertise are common hurdles. To address these, we proposed a holistic approach combining sustainable finance options—like green loans and tax incentives—with consulting services. For instance, SMEs that undergo energy audits and feasibility studies see a 15-30 per cent reduction in energy consumption. The research also emphasizes the importance of public-private partnerships in scaling these solutions. By equipping SMEs with the tools and resources to adopt renewable energy, we not only reduce their carbon footprint but also enhance their competitiveness and resilience.

IoT is transforming sustainability efforts worldwide. Can you elaborate on your research in this area?

The Internet of Things (IoT) has immense potential to drive sustainability by optimizing resource use and improving quality of life. My research explores its applications in areas like smart grids, flood monitoring, and energy-efficient systems. For example, city-wide IoT initiatives such as smart lighting reduce energy consumption and greenhouse gas emissions. However, the rapid expansion of IoT also presents challenges, including increased electronic waste and energy demands. That’s where the concept of Green IoT comes in—developing energy-efficient IoT devices and networks that prioritize environmental sustainability. This work aligns with several UN Sustainable Development Goals (SDGs), including clean energy (SDG 7), sustainable cities (SDG 11), and climate action (SDG 13).

How do you see your research influencing policy or industry practices?

My work focuses on bridging the gap between academic research and practical applications. While my findings from the RPS study have not been fully adopted, I provided recommendations to inform renewable energy policies in Iowa, highlighting the critical role of state-level commitments to sustainability. Similarly, my research on green financing offered collaborative models for banks and consulting firms to support SMEs. Additionally, my IoT research has sparked discussions around the adoption of Green IoT principles in urban planning and industrial design. My ultimate aim is to deliver actionable insights that inspire meaningful progress in local and global sustainability efforts.

Multidisciplinary research has its challenges. How do you navigate them?

One challenge is integrating methodologies from diverse fields, each with its own standards and expectations. Collaboration is key—I have worked with economists, engineers, and policymakers to ensure holistic solutions. Another challenge is communicating complex findings to varied audiences. Here, my background in strategic communication proves invaluable, allowing me to translate technical insights into narratives that resonate with stakeholders.

What’s next on your research agenda?

My primary focus is on advancing renewable energy adoption, particularly in low-income societies where access to sustainable energy solutions is crucial. I aim to explore innovative strategies to address barriers to adoption, such as affordability, infrastructure, and policy gaps. Additionally, I’m interested in studying how community-driven approaches and decentralized energy systems can enhance energy equity in underserved regions. Mentoring emerging researchers will also remain a priority, as I strive to cultivate a new generation of experts dedicated to creating impactful, multidisciplinary solutions for global energy challenges.

Could you share a story that encapsulates the impact of your work?

During a community engagement project in Nigeria, we introduced solar energy solutions to rural areas. Seeing how access to clean energy transformed lives—children studying under solar-powered lights, local businesses extending their hours—was incredibly rewarding. It reaffirmed the importance of integrating research with grassroots initiatives.

Any final advice for aspiring researchers?

Embrace curiosity and collaboration. The world’s challenges are interconnected, and solving them requires crossing disciplinary boundaries. Don’t be afraid to venture into unfamiliar territory—it’s where the most innovative solutions often lie.