In response to the devastating floods that struck Maiduguri, Borno State, in September 2024, a collaboration between The Coca-Cola Foundation and the Nigerian Red Cross Society, have resulted in a $400,000 commitment to support critical relief efforts in the affected communities.

This initiative underscores the importance of collective action in supporting communities impacted by natural disasters with immediate relief.

Through this funding, The Coca-Cola Foundation is supporting a targeted relief program benefiting more than 2,000 families across 14 wards in Maiduguri.

The Nigerian Red Cross Society, leveraging its on-the-ground expertise and network, conducted a comprehensive assessment to identify needs and assist the most vulnerable households.

Families will receive essential relief packages, including food supplies, hygiene kits, non-food essentials, and insecticide-treated nets to mitigate the risk of malaria.

Additionally, cash assistance will be provided to help the most affected to rebuild and recover.

The President of the Nigerian Red Cross Society, Prince Oluyemisi Adeaga, emphasised the impact of collaborative humanitarian efforts.

“Together, the Nigerian Red Cross and The Coca-Cola Foundation are providing critical aid to affected families, with a focus on nutrition, health, and overall well-being—especially for children who are most vulnerable in times of disaster. Our joint efforts will help restore hope, rebuild lives, and strengthen community resilience,” he said.

The President of The Coca-Cola Foundation, Carlos Pagoaga, said the Coca-Cola Foundation is dedicated to supporting local communities especially in times of need.

“Our thoughts are with those affected by the Maiduguri floods, and we appreciate the work of the Nigerian Red Cross Society to provide immediate relief, including access to food, water, sanitation and hygiene materials,” he said.

This initiative is part of The Coca-Cola Foundation’s broader mission to support disaster response efforts.

By working in partnership with the Nigerian Red Cross Society, the Foundation is working to allocate resources efficiently and effectively to help address urgent needs in the impacted community.

As recovery efforts continue, both organizations remain dedicated to providing essential assistance, reinforcing their shared mission of humanitarian relief and sustainable community development.