P&G Unveils Ariel Automatic For Washing Machines

P&G’s flagship laundry brand, Ariel – a world-class brand with an innovative pedigree – has announced the launch of Ariel Automatic powder to help Nigerians experience brilliant stain removal in one wash with their automatic washing machines.

Ariel has decades of experience in the research and development of washing machine detergents and the new product is recommended by LG, the number one washing machine manufacturer in Nigeria. Ariel Automatic has been specifically formulated for automatic washing machines, with more stain-fighting ingredients than traditional hand wash detergent.

Speaking at the launch, leading fashion designer, Folake Folarin-Coker, said: “I am proud to be associated with a global, leading brand that is also conscious of trends in African fashion. My designs have always reflected an eclectic mix of European and African influences, and with this line, these are combined in an expression of ‘the perfect match.’ Thanks to Ariel, I can also be confident that these garments will stay beautiful for longer, even as they are washed and cared for at home.”

Ariel has also partnered with the Vlisco Group’s Woodin brand to understand trends in African fabrics and thereby deliver cleaning that also protects and enhances the continent’s unique style.

The President of the Fashion Designers Association of Nigeria (FADAN), Mrs. Funmi Ladipo, who was present at at the unveiling applauded the new product, noting that right fabric clean and care is almost as important as the clothes design itself.

Speaking at the event, P&G Nigeria Commercial and Brand Director, Ehinomen Enekabor, said: “Ariel believes that innovation starts with the consumer. We gain insights into people’s everyday lives so that we can combine ‘what’s needed’ with ‘what’s possible’, through the latest technology and innovation. With more and more Nigerians investing in automatic washing machines, it is important that Ariel is able to offer them a world-class product, specifically designed for this purpose.”

Ariel Research and Development Manager, Patience N’Kamba Makenga wowed the audience with live demonstrations of NEW Ariel Automatic’s performance.