In a world where projects are becoming increasingly complex and experiential marketing is redefining the way brands connect with their audiences, the need for a comprehensive guide to execution excellence has never been more pressing.
Enter PMX, a groundbreaking new book by Abiodun Oshinibosi, founder of Abelinis Nigeria Limited. The book is set to transform the way professionals approach project management and experiential marketing.
The virtual launch event which held on Monday, March 24, and expertly executed by Abelinis’ digital solution team, drew a massive global audience and featured esteemed reviewers, including Tsola Barrow, Principal Consultant at Applegryn & Barrow Consulting Limited, who wrote the foreword;
Also on the review bill was Dr. Rotimi Olaniyan, Programme Director at Nottingham Business School UK, Past President, EXMAN, a practice-oriented scholar with a broad spectrum in the marketing industry career spanning 30 years; Tolu Fadamitan, Project Manager/Product Specialist at Dell Technology USA. 26+ in project management and Experiential Marketing, and Warren Thompson, a seasoned business process professional in Canada operating in multiple cultural environment for over 30years.
With its unique blend of cutting-edge insights, practical advice, and real-world examples, PMX is poised to become the go-to resource for anyone looking to deliver exceptional results in project management and experiential marketing. The book’s significance was underscored by the insightful commentary from the reviewers, who highlighted its potential to transform the industry.
Whether you are a seasoned professional or just starting out, PMX is the ultimate guide to help you achieve execution excellence and stay ahead of the curve in today’s fast-paced business landscape.
At the launch event, Abelinis’ philanthropic spirit shone through as he announced plans to donate 300 copies of the book to undergraduate students in related fields, free of charge.
He also sought endowments from friends, colleagues, and family members to support this initiative, as proceeds from the book will support Rotary International’s mission to eradicate polio worldwide, a gesture that resonated deeply with members of Rotary International, who showed their support for one of their own.
Appreciating Abelinis’ philanthropic initiative to impact beyond intellectual value, Past District Governor, Joshua Hassan who is the Chairman of Nigeria National Polio Plus Committee, highlighted some wins and gaps so far. He noted that PMX underscores the significance of content in driving successful projects.
Two notable case studies illustrate this point: Access Bank Lagos City Marathon: Under the visionary leadership of Otunba Bukola Olopade. The event achieved remarkable growth, earning a gold label marathon status, becoming the largest marathon in Africa. Strategic marketing campaigns and meticulous event management were key to this success.
Another case illustrated is the All Africa Music Award (AFRIMA). Founded in 2014 by Mike Dada, in collaboration with the African Union (AU), AFRIMA celebrates and rewards African musical talents, promoting cultural heritage.
Today, AFRIMA has evolved into a massive project, exported from Nigeria to other African countries, achieving unprecedented success. These case studies demonstrate the impact of effective content strategy and meticulous project management in achieving remarkable outcomes.
More than just a book, PMX is a testament to Abelinis’ commitment to excellence and his continuous desire to give back to the industry as evident with Fanz Championship Africa where the winners don’t just get rewarded but their communities enjoy projects in Health & Sanitation, Education and Innovation.
As he celebrates his 50th birthday, this book serves as a unique and impactful gift, offering invaluable insights and lessons for project managers and experiential marketing professionals.
A major highlight of the book launch was the fun puzzle game that sequentially revealed the book’s cover design, adding an interactive element to the experience. Also, the special awards recognition ceremony, which honoured 13 exceptional individuals who have made significant contributions to the fields of experiential management and marketing.
These distinguished awardees include: Dele Olukoju – Executive Director, The Eureka Tribe of Marketing & Communication Ltd, Tolu Fadanitan – Project Manager/Product Specialist, Dell Technology USA, Dr. Rotimi Olaniyan – Programme Director, Nottingham Business School UK, and Past President, EXMAN.
Tunji Adeyinka – GMD, Republicom Group, Olajire Anifalaje – CEO, Emporium Communications Ltd, Tolu Medebem – COO/Lead Consultant, Aster Integrated Marketing Ltd, Otunba Olawale Bukola Olopade – CEO, Nilayo Sports Management Ltd, Mike Dada – Lead Consultant, PRM Africa, and President, AFRIMA.
Others are Funke Bucknor-Obruthe – CEO, Zapphaire Events, Wale Oluwaleimu – Specialist, Event & Entertainment Consult, Edi Lawani – Head Consultant, Showbiz Network Services Ltd/Patagonia Multi-Media Productions, Christine Ogbeh – Co-Founder, The Wedding Guru Nigeria and Kingsley James – Head Consultant, Indoor Design & Concept Ltd.
These individuals were recognised for their outstanding achievements, innovative approaches, and dedication to excellence in their respective fields.
