In a significant move that promises to reshape the music landscape, industry heavyweights Jermaine Dupri and Scooter Braun have joined forces in a new distribution deal that could have far-reaching implications for artistes and labels alike.

This strategic partnership brings together two of the most influential figures in the music industry, combining their expertise and resources to create new opportunities for emerging and established artists.

The deal means that Dupri’s So So Def Recordings can plan reissues of its legacy catalog and new releases utilising Braun’s HYBE America distribution and infrastructure.

Under their new agreement, So So Def and HYBE America are expected to begin rolling out new music under the deal in the coming months, including both legacy releases and brand-new signings, according to Variety.

Braun began his career under Dupri’s mentorship at So So Def, and speaking about the impact on his music career, Braun said, “Everything I learned about the music business started with Jermaine. He gave me my first shot when I was just a kid with a dream. I was blessed to witness genius up close — and now, years later, it’s an honor to return to where it all began and stand beside him as a partner.”

“Jermaine Dupri isn’t just a legend — he’s one of the greatest producers and executives of all time. He changed the sound of a generation. This deal is about giving him the modern tools and reach his legacy deserves, and making sure the next generation hears what the last one already knows: Jermaine Dupri is a giant,” he added.

Affirming Braun’s enthusiasm, Dupri said, “This isn’t just a business move — this is family. Watching Scooter build what he has built has made me incredibly proud.

He learned the game inside So So Def, and now he’s in a position to open doors the way I once opened them for him. That’s what legacy is about.”