Mr. Joel Ojigbani has emerged as the winner of GroundZero, a reality television show where contestants are to build business from scratch without capital.

The show, which was hosted by Frank Edoho, ended with a thrilling victory as contestant Ojigbani hit the N1 million target and bagged the N5 million grand prize.

The show challenged contestants to build a business from scratch with no capital or contacts, with Joel rising to the challenge by starting with mobile videography, then transitioning into social media management, and ultimately launching a gym wear brand, ACTIVE, which sealed his success.

Fellow contestant Adaeze displayed remarkable determination, pivoting through multiple business ideas from a children’s Readathon to a fashion marathon and scrap supply pitches before finding some traction through digital marketing services.

While both contestants demonstrated grit and creativity, Joel’s strategic execution and consistency earned him the ultimate win, closing out a season that celebrated resilience, hustle, and innovation.