A new chapter in home entertainment has begun as Luft Pay TV officially launched in Nigeria, promising to transform the pay TV landscape with its affordable, high-quality, and inclusive offerings tailored for Nigerians and West Africans.

The official launch event, held in Lagos, brought together media executives, content creators, industry stakeholders, and entertainment enthusiasts.

Speaking at the event, the Head of Corporate Communications and Media at Luft Pay TV, Yemi Adebowale, described the brand as a visionary response to the challenges in Nigeria’s current pay TV ecosystem.

The unveiling introduced a brand committed not only to delivering premium content but also to fostering connection, clarity, and consumer-first value.

Adebowale said: “Luft Pay TV is more than just another player in the market. We’re here to simplify entertainment, eliminate confusion around billing, and provide real value with high-definition content that reflects both global quality and local identity.

“Luft Pay TV’s standout feature is its all-in-one subscription model, offering over 35 premium channels for just ₦7,500 per month. The channel lineup includes sports, Nollywood and Hollywood films, kids’ programming, documentaries, music, and lifestyle content—all with no hidden fees or multiple tiers. The decoder is available at ₦25,000, while a complete STB kit with accessories goes for ₦35,000.

“A proudly Nigerian brand, Luft Pay TV is championing local storytelling by partnering with indigenous content creators to produce and showcase original African content. This is part of a long-term vision to not only entertain local audiences but to project African stories to the world.

“Luft has already kickstarter nationwide installations across the six geopolitical zones, backed by a fast-growing distribution network and a robust customer service infrastructure designed to ensure a seamless user experience. We’re not just delivering television. We’re delivering trust, consistency, and homegrown innovation.”