… Blended With Cocoa, Milk, Sugar

Checkers Africa Limited on Friday May 23, 2025 unveiled an additional brand to many of its products that are currently serving households called; ‘Checkers Choco Tee 3-in-1.’

The unveiling was done in the presence of stakeholders, distributors and press men in the commercial hub of Lagos.

Choco Tee’s addition is a perfect balance of cocoa, milk and powder with a touch of sugar.

Speaking immediately after the unveiling about what informed the production of Choco Tee 3-in-1, the Managing Director of Checkers Africa Limited, Karan Checker, stated that Checkers Custard has been dominating the breakfast category of food in Nigeria for some years now.

“So we always felt that there was a gap that we must fill in the breakfast category, that’s why, from Checkers Custard, we came into choco drink, and we wanted to own the category of breakfast,” he said.

Mr Checker further revealed that this was why they came into the new category of chocolate drink and that the brand is called; Checkers Choco Tee.

Talking about how the product would be beneficial to the consumers, the MD noted that there are quite a number of players in the market, but that everybody is good in his or her own area of business

“We felt that there was a little gap in terms of what the consumers demand and the quality they receive, which was why it took us about six to eight months to come out with this recipe and we have been able to unveil quality choco tea into the market.

“It has one of the highest qualities of raw materials and vitamins, and minerals. I’m sure every Nigerian will enjoy the Choco Tee,” Mr Checker added.

He stated that the objective of the firm is to provide very high quality products for all Nigerians at affordable prices.

The product was launched at CBP (Consumer Buying Price) and it’s 3-in-1 Choco Tee as it has sugar, cocoa, milk, malt and other ingredients.

“Like I said, we have been in the market for awhile in the custard category, and we feel that quality is the only thing that drives a product and makes a product successful.

“So, one of the reasons we are different is the high quality of the raw materials that we are using to produce our products, they are one of the best in this category.

“One of the USPs of our product is that it’s a 3-in-1, which means we have made sure that it’s a proper combination of milk, sugar, cocoa, malt, and everything is included, so the quality makes the difference,” the MD further said.

Speaking about the competition with similar products in the market, he stated that the consumers will decide, but that the quality of their products stand them out.