Bet9ja, a sports betting company in Nigeria, has appointed British-Nigerian heavyweight boxer Moses Itauma as its new brand ambassador. The announcement was made ahead of Itauma’s upcoming headline fight against Dillian Whyte in Saudi Arabia.

The company described the partnership as aligned with its core values of resilience, ambition, and national pride. Bet9ja said Itauma’s profile as a rising boxing talent provides an opportunity to engage fans through content, community initiatives, and storytelling connected to Nigerian heritage.

Itauma, who holds both the WBO Intercontinental and WBA International heavyweight titles, said of the collaboration: “I’m delighted to be working with Bet9ja as I prepare for the biggest fight of my career so far. My Nigerian heritage and family have always been a source of pride, and this partnership is a powerful connection to my roots. I look forward to bringing my championship belts back to my father’s homeland.”

Bet9ja Executive Chairman Kunle Soname emphasized the alignment between the boxer’s journey and the company’s mission. “In Itauma, we see the grit, passion, and never-say-die attitude that defines Nigerians. As a truly Nigerian company, these same values have driven Bet9ja to become the leading sports betting platform in the country. Our collaboration with Moses reinforces our commitment to empowering talent and celebrating Nigerian excellence on the world stage,” he said.

The announcement follows Bet9ja’s recent campaigns, including ‘Catch The BOOM!’ and renewed support for Nigeria’s national football team with the ‘Let’s Do It Again’ initiative ahead of AFCON 2025.