Music streaming platform, Spotify has announced Ghanaian-American singer cum songwriter, Ama Serwah Genfi better known as Amaarae as the Equal Africa Artiste for the month of August, spotlighting her as one of the continent’s artistes who continues to push creative and cultural boundaries with every beat, lyric, and look.

The equal programme is Spotify’s initiative designed to showcase African female artistes through a rotating monthly ambassadorship, with the goal of fostering diversity, equality, and inclusion within the music industry. It amplifies women’s voices worldwide.

Amaarae joins a growing list of African women shaping the future through sound and self-expression. With her soulful voice, genre-bending style, and unapologetic lyrics, she is the perfect ambassador to represent the diversity and richness of African music.

She has consistently pushed the boundaries of sound and identity, with her unique fusion of alternative, pop, R&B, and Afrobeats cementing her place as a singular voice in modern music. Her inclusion on Spotify’s Global Impact List for the first half of 2025, highlighting the most-exported Ghanaian songs was no surprise.

Her musical journey took a turn in a computer lab in Ghana in 2009, where she taught herself to make beats on a cracked version of FL Studio. She has become a symbol of how African music is travelling further, faster, and louder than ever before.

With her latest album Black Star, Amaarae returns to her Ghanaian roots with bold energy, crafting what she calls a “rallying cry for youth culture around the world. This album is bringing the alternative community to the forefront, and being fearless about that.”

According to her, she navigates the music world with balance, willpower, and strength. “The challenges are real, don’t get me wrong, but I put my blinders on, lock into tunnel vision, and get to work. And when I come across another woman on the journey, especially a Black woman, I do my best to share knowledge, create opportunities, and lighten the load where I can,” she said.

Speaking on Amaarae’s choice, Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu, said: “Amaarae embodies the spirit of boundary-pushing creativity that Equal stands for. Her artistry is bold, distinct, and unapologetically authentic qualities that continue to inspire a new generation of artistes across the continent and beyond.”