Social media platform for creating, sharing and discovering short videos, TikTok, has announced the launch of its platform for artistes in Nigeria. The new all-in-one insights platform is designed to provide artistes, their labels, and teams with the data and tools needed to better understand their music performance, audience, and fan engagement on social engagement app, helping them promote their work and drive success both on and off the platform.

With daily-updated dashboards and comprehensive analytics, TikTok for Artistes offers unprecedented access to transparent, actionable data providing insights on how music and content is performing, and how fans are interacting with it.

The new platform offers a comprehensive suite of features designed to provide artists and their teams with transparent, actionable data. It delivers detailed song performance insights, including views, posts, and creator engagements per track, along with granular post performance metrics that cover views, likes, comments, shares, and post completion rates.

The platform also provides valuable follower insights, offering a demographic breakdown of the audience by gender, age, and language. Beyond analytics, TikTok for Artistes provides a wealth of educational resources, including step-by-step guides to the platform’s tools and features, as well as support and resources designed to help artists build a sustainable, long-term music career.

Speaking on the expansion, Head of Music Partnerships, UK, Ireland, and SSA at TikTok, Toyin Mustapha, said: “TikTok has always been a key space for music discovery and promotion across Africa. With the launch of TikTok for Artistes in Nigeria, we are giving artistes and their teams, access to insights that can help them engage their fans in more meaningful ways and grow their careers globally.

“This platform is about putting powerful, transparent data in the hands of creators so they can make smarter decisions and connect with the global TikTok community. It also officially introduces the pre-release tool, enabling artistes to create campaigns for upcoming albums and allowing fans to pre-save directly to their preferred streaming platform, such as Spotify or Apple Music,” he added.

For British artiste, Jordan Adetunji: “TikTok for Artistes is a game changer. It has so much information about my music, my followers, and how they are using my songs in their posts. And it’s brilliant that I can give access to my team, who can also use the data to help us plan our campaigns.”

The platform is available now for artistes with a certified TikTok Artiste Account. Artistes can also grant access to their managers and label teams, ensuring that the right people have the insights they need to plan effective campaigns.

With this rollout, TikTok reaffirms its investment in the African music industry, supporting the region’s thriving creative community with tools that empower them to build sustainable, global careers.