Canadian-born multi-genre artiste, James Brown, popularly known as JB Diamond, is steadily carving a niche for himself in the global music landscape with a sound that merges cultures, rhythms and identities.

Born and raised in Canada but rooted in strong Jamaican heritage, the artiste says his style reflects “a bridge between the world I grew up in and the world that raised my spirit.”

Though music has always been central to his identity, JB Diamond’s path to the industry took an unconventional turn. Before pursuing his passion professionally, he built a distinguished academic profile earning a Law Degree and later a Master’s in Securities Law.

Even at the height of his legal journey, music remained his true calling. According to him, “Law sharpened my discipline, but music gave me purpose.”

His official introduction to the mainstream came in September 2025 with the release of his debut single, “Stamina,” a track that showcased his multi-genre fusion of dancehall, Afrobeats, R&B, hip hop, electro-dance and soca. The diversity of the record set the tone for his artistry, as he describes his sound as “a fusion that feels natural to who I am.”

Building on that momentum, JB Diamond released his debut project, Snowset, on November 1, 2025. The body of work further established his credibility not just as a recording artiste but also as a producer and audio engineer. “Almost every song you hear from me is produced by me,” he revealed, highlighting his hands-on approach to crafting his unique sound.

At 35, and now based in Hamilton, Ontario, JB Diamond continues to create music that reflects cultural diversity, personal discipline and raw emotion. For him, the art goes far beyond rhythm and melody. “Music is my story, my freedom, and the way I connect with the world,” he said.

From the courtroom to the studio, his evolution tells the story of an artiste who chose passion over predictability and is now building a sound that resonates far beyond borders.