Nigerians have created more than 25 million playlists on Spotify in the last five years, a new figure released by Spotify has shown.
The streaming platform shared the update on Monday while celebrating five years since it launched in Nigeria, Kenya and Ghana.
According to the company, Nigeria recorded the highest number of playlists among the three countries. Kenya followed with about 9.5 million, while Ghana had around 3.7 million.
Spotify also said the average Nigerian listener on the platform is about 26 years old, showing that young people make up the bulk of users and largely drive listening trends.
The company noted that Nigerian artistes continue to dominate streams within the country. Afrobeats star Asake was named the most-streamed artiste in Nigeria over the period, ahead of Wizkid, Seyi Vibez, Burna Boy and Davido.
Spotify described the anniversary as being “powered by you,” crediting users for the platform’s growth across the region.
“Celebrating 5 years of Spotify in Kenya, Nigeria, and Ghana, powered by you.”
Since streaming services entered the Nigerian market, the way people consume music has changed rapidly. CDs and downloads have largely given way to on-demand listening on mobile phones, allowing users to personalise what they hear at any time.
The rise of streaming has also helped Nigerian artistes gain wider exposure beyond the country, contributing to the global success of Afrobeats.
Over 713 million global users
In November 2025, the music streaming platform announced that its global active users have surpassed 713 million as of the third quarter of 2025.
The Swedish firm said its paying subscribers increased by 12 per cent to reach 281 million, while revenue grew by seven per cent to 4.3 billion euros (about 4.9 billion dollars). This exceeded its earlier target of 4.2 billion euros.
“The business is healthy,” Spotify’s Founder and Chief Executive Officer Daniel Ek said in a statement.
“It all comes back to user fundamentals and that’s where we are: 700 million users who keep coming back, engagement at all-time highs.”
Spotify reported an operating income of 582 million euros, up by 28 per cent, while net income more than doubled to 899 million euros.
The platform also projected that it would reach 745 million active users and 289 million paying subscribers by the end of 2025.
Nigeria’s growing influence on Spotify
In March 2025, Spotify highlighted Nigeria’s strong presence in the global music industry through its Loud and Clear announcement in Lagos.
According to the data shared, Nigerian artistes earned more than N58 billion from Spotify streams in 2024, more than double the figure recorded in 2023 and five times higher than in 2022.
The company added that the number of Nigerian artistes earning at least N10 million in royalties doubled compared to 2023, while the total number of artistes featured on Spotify’s editorial playlists rose by 33 per cent.
