Power Oil has been recognised for investing in training and supporting an exclusive running community for the Access Bank Lagos City Marathon 2026 from inception through race completion.

The Power Oil’s community-building approach departed from the conventional marathon sponsorship models, which limits involvement to branding and logistics support.

The company invested in building a dedicated community of runners, providing professional training, nutritional guidance, and structured preparation over several weeks.

Power Oil has been recognised for investing in training and supporting an exclusive running community for the Access Bank Lagos City Marathon 2026, from inception through race completion.

The company’s community-building approach departed from conventional marathon sponsorship models, which typically limit involvement to branding and logistics support.

Instead, Power Oil invested in building a dedicated community of runners, providing professional training, nutritional guidance and structured preparation over several weeks.

According to the company, the exclusive running community had professional coaches focusing on proper technique, injury prevention and stamina building.

To recognise top performers, Power Oil awarded N500,000 in total prizes.

The Marketing Manager, Oils and Fats Portfolio at Tolaram, Roland Akpe, said the initiative represents a natural extension of Power Oil’s established health advocacy platform.

“For over a decade, Power Oil has maintained consistent focus on heart health through various initiatives. The running community translates this advocacy into direct action, supporting Nigerians as they make tangible changes to their cardiovascular health,” Akpe stated.

Akpe stated that the marathon initiative builds on the company’s existing health portfolio, which includes: WalkHeartOn, an annual event commemorating World Heart Day, Free health screening programs reaching tens of thousands of Nigerians and Educational campaigns on heart-healthy cooking.

Industry observers noted that Power Oil’s approach represents evolving brand strategy in the FMCG sector, where leading companies are moving beyond product attributes to demonstrate genuine commitment to consumer wellbeing.

According to them, Blby investing in structured community building around a major sporting event, Power Oil has created a model that other brands may examine as they seek authentic engagement with health-conscious consumers.

The running community continues beyond the marathon, with plans for ongoing activities supporting members’ fitness journeys.