In a move that underscores the growing commercial power of women’s sports in Africa, Super Falcons star and globally celebrated striker, Asisat Oshoala has been unveiled as the newest brand ambassador for Amstel Malta, marking a defining moment for the premium malt drink as it continues to champion determination, discipline, and the pursuit of excellence.

The announcement comes in March, a month globally recognised for celebrating women. The timing underscores the malt brand’s commitment to recognising excellence not only in sport, but in everyday life, aligning perfectly with its message: Be Your Best.

For the premium non-alcoholic drink known for its refined, rich taste, this is not just another endorsement deal; it’s a partnership rooted in shared values between a brand celebrated for nourishing champions and an athlete who embodies resilience, excellence, and the relentless pursuit of greatness.

The brand’s Be Your Best slogan is more than a campaign message; it is a call to action for Nigerians to rise with intention, invest in self-improvement, and consistently strive for higher standards. By partnering with Oshoala, Amstel Malta reaffirms its position as a brand that stands with individuals who lead by example and inspire a nation through their achievements.

For years, Oshoala has captivated the world with her electrifying talent on the pitch, earning her the revered moniker “Agba Baller” – the supreme footballer. From the bustling streets of Lagos to the grand stadiums of Europe, her journey has been nothing short of inspiring.

She’s not just a record-breaker; she’s a trailblazer, shattering stereotypes and paving the way for countless young girls to dream beyond the sidelines. Her remarkable career boasts an incredible haul of individual accolades and team triumphs, including multiple African Women’s Player of the Year awards and UEFA Women’s Champions League titles with Barcelona.

The moniker reflects her commanding presence in the game, her relentless scoring instincts and the confidence with which she carries herself both as an athlete and cultural figure. For many young Nigerians, particularly girls with sporting dreams, Oshoala embodies a powerful message: that talent, discipline and belief can open doors across the world.

Speaking on the appointment and partnership, Francs Obiajulu, Senior Brand Manager, Amstel Malta & Hi-Malt, Nigerian Breweries Plc, said: “Asisat Oshoala embodies the essence of what Amstel Malta stands for. Her achievements are the result of years of discipline, resilience, and belief in her journey.

“This partnership reflects our confidence in her as a symbol of premium quality, strength of character, and national pride. Together, we will continue to inspire Nigerians everywhere to always Be Your Best.”

Commenting on the collaboration, Oshoala said: “Being your best is about showing up every day, putting in the work, and staying true to your goals. I am proud to partner with a brand like Amstel Malta that celebrates excellence and encourages people like myself to keep striving for more.”

As excitement builds for this year’s edition of the International Women’s Month (IWM), the unveiling signals the beginning of an inspiring new chapter between Amstel Malta and its ambassador.