Ahead of the 2026 BAL season, which tips off on Friday, March 27, the Basketball Africa League (BAL) and one of the world’s leading sports brands, Puma, during the week announced a multiyear collaboration that makes the company the Official Outfitter of the BAL.

The collaboration, which will begin on the league commencement date on March 27, at the SunBet Arena in Pretoria, South Africa, will see PUMA supply all official BAL team, fan and referee apparel, including game uniforms, warm-up gear, practice wear, accessories, and branded tops for participants in the league’s social impact and player programming.

The fanwear, which reflects the energy, diversity and creativity of African basketball culture, will be available this season at BAL arenas, the BAL’s e-commerce store, Puma’s e-commerce store, and at the three NBA Stores and two Puma stores in South Africa.

“Our collaboration with PUMA reflects our shared commitment to elevating the African sports industry and basketball in particular,” said BAL President Amadou Gallo Fall.

“Puma’s innovation, creativity and deep connection to the continent’s sports ecosystem and our game make them an ideal partner to help us continue to raise the standard of African basketball, enhance the experience for teams, players and fans, and drive the BAL’s continued growth.”

Puma Vice President Sports Marketing and Sport Licensing, Johan Adamsson said: “The collaboration with the BAL is an important step in PUMA’s brand commitment to growing the game worldwide. “We look forward to bringing our performance technology to the forefront of the game and connecting with the many BAL fans globally.”

PUMA joins the BAL’s roster of partners that also includes Foundational Partner Rwanda Development Board and Official Partners Afreximbank, Air Senegal, Amazon Web Services, Castle Lite and RwandAir.

According to the organisers, fans who purchase tickets will also have free access to the BAL Fan Zone at each arena.

The Basketball Africa League (BAL), a partnership between the International Basketball Federation (FIBA) and NBA Africa, is a professional league featuring 12 club teams from across Africa that will tip off its sixth season in March 2026.

With headquartered in Dakar, Senegal, the BAL builds on the foundation of club competitions FIBA Africa has organized across the continent and marks the NBA’s first collaboration to operate a league outside North America.