Affiliate Disclosure Policy

Guardian Nigeria Affiliate & Advertising Disclosure

This Affiliate Disclosure is provided by Guardian Newspapers Limited (“Guardian Nigeria” or “we” or “our”), and applies to www.guardian.ng, including, without limitation, both mobile and online versions of our website, email communications and social media channels (collectively, referred to herein as the “Site”).

Our Commitment to Transparency

Since our establishment in 1983, Guardian Nigeria has maintained its commitment to balanced coverage, integrity, and truth. In line with our motto “Conscience, Nurtured by Truth”, we believe in complete transparency regarding our financial relationships with affiliates, advertisers, sponsors and other third parties.

Affiliate Relationships

Guardian Nigeria participates in various affiliate advertising programmes that allow us to earn fees when readers purchase products or services through links on our site. We are participants in several affiliate networks, including the Amazon Services LLC Associates Programme and other retail partnerships, which are designed to provide a means for sites to earn advertising fees by linking to participating retailers.

When you click on certain links in our articles and make a purchase, we may receive an affiliate commission from the retailer. This commission does not affect the price you pay for the product or service – it is paid to us by the retailer as compensation for directing traffic to their site.

Editorial Independence

Our editorial teams operate independently and with integrity. The products, services, and content featured in our articles are selected based on:

Editorial merit and relevance to our readers
Expert judgement and research
Value and usefulness to the Nigerian public
Alignment with our commitment to balanced, truthful coverage

Whilst we may receive compensation through affiliate relationships, this does not influence our editorial decisions. We maintain strict separation between our commercial operations and editorial content. Our journalists and editors are committed to providing honest, unbiased coverage that serves the best interests of our readers and Nigeria.

Product Recommendations and Reviews

Within our editorial content, particularly in our Reviewed, Tech, and Life sections, we may feature products and services with affiliate links to trusted retailers. These products are selected by our editorial teams based on their assessment of quality, value, and relevance to our readers’ needs.

We strive to provide honest opinions, findings and experiences regarding any products or services we review or recommend. Our reviews are based on thorough research, testing where applicable, and expert analysis.

Advertising

We display various forms of advertising on our website to support our operations. Advertisements are designed to be clearly distinguishable from editorial content and are marked as such.

Price Information

We make every effort to display accurate and up-to-date price information. However, retailers may update their prices or add delivery and other costs after our content is published. We recommend checking the retailer’s site for the most current pricing and terms before making a purchase.

Supporting Quality Journalism

The revenue we receive through affiliate commissions and advertising helps us maintain our independent journalism, invest in our newsroom, and continue serving the Nigerian public with quality coverage across news, business, sport, life, and technology.

Questions or Concerns

If you have any questions about our affiliate disclosure policy or wish to report a concern, please contact us through our official channels at guardian.ng.

Guardian Newspapers Limited
Rutam House, Plot 103/109, Apapa-Oshodi Express Way, Isolo
P.M.B 1217 Oshodi, Lagos, Nigeria

For full terms and conditions governing your use of our website, please visit our Policies page.

Last updated: March 2026