As part of efforts aimed at deepening consumer voice and accountability across both private and public sectors, BrandXchange the organisers of the Consumers Value Awards (CVA) have announced the official launch of the 5th edition with a unique voting platform.

Themed, “Beyond satisfaction: Redefining consumer value in a new economy,” this edition introduces a Consumer & Citizen Value Scorecard, a nationwide voting platform that places power of evaluation directly in the hands of consumers.

According to the convener, Akonte Ekine, the concept of consumer satisfaction is no longer sufficient in today’s economic climate.

He stated, “for too long, satisfaction has been the benchmark. But in reality, many consumers who are ‘satisfied’ still feel overcharged, underserved, or unheard. This year, we are going beyond satisfaction to focus on what truly matters—real value. Value in pricing, value in service, and value in trust.”

He further explained that the introduction of the Consumer & Citizen Value Scorecard marks a significant evolution of theawards into a data-driven, people-powered evaluation system.

Unlike traditional award systems driven by panels or jury decisions, the CVA remains strictly based on consumer voting, ensuring that winners emerge from real-life experiences and public perception.

The 2026 edition expands its scope to include public sector institutions, reinforcing the idea that citizens are not only customers of brands but also consumers of government services.

The voting process will measure key indicators such as, Value for money; trust and transparency; service delivery quality; responsiveness to consumer needs and accessibility and inclusiveness

Insights from the voting process will culminate in a Consumer & Citizen Value Index, offering one of the most comprehensive snapshots of consumer sentiment.

The organisers believe the initiative will not only celebrate excellence but also drive improved performance, strengthen consumer trust, and encourage responsible service delivery across sectors.

Voting commences in June 2026 and the event is scheduled to hold on September 23, 2026.