Nigeria’s music, media, and technology sectors continue to experience rapid convergence, driven by expanded digital infrastructure, increased internet penetration, and widespread smartphone adoption. This evolution has transformed how content is created, distributed, and consumed, with streaming platforms and digital media channels increasingly replacing traditional systems.

Within this shifting landscape, Nigerian DJ and music executive, Aggrey Miracle Sabastine, professionally known as DJ Kelblizz, has officially launched De Thrills Media & Tech Ltd, marking its transition from a music-focused platform into a fully registered media and technology company.

Headquartered in Port Harcourt and registered with the Corporate Affairs Commission (CAC), the company evolved from De Thrills Music, established in September 2020 as a platform for music promotion, distribution, and production within Nigeria’s digital music ecosystem.

According to the company, its operations now span music, media, and technology, offering services that connect artists, creators, brands, and organisations within the digital space, including branding and strategic media positioning.

The founder, who holds a background in computer science, serves as the Managing Director and Chief Executive Officer (MD/CEO) of both De Thrills Media & Tech Ltd and De Thrills Music. He has been active in the music and technology sector since 2020.

In 2024, the platform introduced the De Thrills Music Awards (DTMA), a digital initiative designed to recognise both emerging and established talents within the music industry.

Following its incorporation in 2025, the company also launched the De Thrills Music Top 100 Charts, a ranking system for tracking and evaluating music releases.

Positioned within the broader creative and digital economy, De Thrills Media & Tech Ltd operates alongside record labels, media houses, and tech-driven service providers, reflecting the growing integration of technology and entertainment industries in Nigeria