TVS expands Nigeria operations via new distribution partnership

Founder/Chief Executive Officer of Enviable Group/ Enviable Tricycle Auto Parts Ltd, Chukwuemeka Enviable Ituma (left); Chairman, Enviable Group, Chief Obinna Iyiegbu; Regional Business Head, West Africa II, TVS Motor Company, Prashant Sanglikar; and Cluster Head Sales, West Africa II, TVS Motor Company, Ajay Garje during the signing of a strategic partnership between TVS Motor Company and Enviable Tricycle Auto Parts Ltd yesterday in Ikorodu, Lagos.

TVS Motor Company has strengthened its presence in Nigeria through a strategic partnership with Enviable Tricycle Auto Parts Ltd, a move aimed at expanding its distribution network and increasing access to its two- and three-wheeler products across the country.

The partnership will see Enviable Tricycle join TVS Motor Company’s distribution network, supporting the Indian mobility manufacturer’s efforts to scale operations in one of its key African markets.

Under the arrangement, Enviable Tricycle Auto Parts Ltd will leverage its growing nationwide distribution and service infrastructure to enhance the availability of TVS products and after-sales support for customers in Nigeria’s two- and three-wheeler segments.

A major component of the expansion plan is the growth of TVS Motor’s retail and service footprint from 17 outlets to 47 outlets nationwide. The company said the rollout of new Exclusive 3S (Sales, Service and Spares) centres across strategic locations will strengthen customer support and improve access to genuine parts and maintenance services.

The partnership combines TVS Motor Company’s global product portfolio with Enviable’s local market expertise, creating a platform for growth in Nigeria’s mobility sector, particularly as demand for affordable transportation solutions continues to rise.

Nigeria remains a critical market for TVS Motor Company’s international business. The company said Nigeria and the broader African region accounted for 25 per cent of its total sales in the 2025 financial year. Africa is also its largest international market, contributing more than half of global operations revenue and nearly 70 per cent of export volumes.

Speaking on the development, Peyman Kargar, President, International Business at TVS Motor Company, described Nigeria as a strategically important market for the company.

Managing Director of Enviable Tricycle Auto Parts Ltd, Ituma Chukwuemeka Enviable, said the agreement marks a significant milestone for the company and reinforces its role in Nigeria’s mobility value chain.

Chairman, Enviable Group, Chief Obinna Iyiegbu, commended TVS Group’s strong industry expertise, highlighting its leadership team of former operators with firsthand knowledge of mobility challenges. He said with operations in 21 states and expanding, the group is taking the business to the people rather than waiting for customers to come to them.

Beyond network expansion, TVS Motor Company said it plans to broaden its product offerings in Nigeria, with the introduction of new models across different categories. The company expects the expanded portfolio to provide Nigerian consumers with a wider range of technologically advanced and high-quality mobility solutions.

The collaboration will deliver additional models designed for Nigeria’s market and expand hirepurchase and service initiatives to better support commercial users.

The move is as a significant competitive shift in Nigeria’s expanding two and threewheeler sector, driven by rising demand for costeffective transport solutions.

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