Ajoyo NG Integrated Services Limited has officially secured a prestigious Guinness World Records™ title, making history with a groundbreaking digital campaign celebrating Nigerian heritage.

The organisation successfully achieved the record for the “most photos of people wearing Adire patterned clothing uploaded to Instagram in one hour,” reaching a verified total of 652 uploads. The historic event took place on March 14, 2026, bringing together fashion enthusiasts, cultural advocates and the digital community to showcase the beauty and global appeal of the traditional Yoruba textile.

The milestone will be formally commemorated along with their one year anniversary, marking a double celebration of cultural impact and organisational growth, with a celebratory gathering recognising the dedication of the team, partners and thousands of participants who contributed to this global feat.

Speaking on the achievement, Chief Executive Officer of Ajoyo, Ruby Agwu, stated: “This milestone is more than just a world record; it is a global celebration of our cultural identity. By combining our rich Adire textile heritage with modern digital strategy, we have created a historic moment that amplifies African fashion on the world stage.”

Olabukola said with hundreds of participants mobilised within a strict 60-minute window, the initiative demonstrated the power of community, digital execution and cultural pride.

“The official Guinness World Records™ certificate stands as a testament to the team’s meticulous planning, seamless logistics, and creative vision.

“With this title, Ajoyo NG Integrated Services Limited cements its position as a pioneer in innovative cultural promotion, setting a new benchmark for how African traditions can be creatively spotlighted in the digital era,” he said.