Nigeria’s online home service platform, wrkman, has stated that the biggest challenge facing households and businesses is not the shortage of skilled artisans but the lack of reliable and accountable service delivery.
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The firm in a bid to address the trust deficit in the country’s home services sector, has launched a campaign.
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‎The company, in a statement announcing its July 1 soft media and market activation, said it is seeking to shift the conversation from simply finding artisans to creating a more structured and transparent system for accessing home maintenance services.
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‎According to wrkman, millions of Nigerians still rely on random referrals and guesswork when searching for technicians to fix air conditioners, repair plumbing faults, carry out electrical work, clean homes or handle carpentry jobs, often leading to uncertainty over service quality and accountability.
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‎Chief Executive Officer of wrkman, Tunde Ebohon, said trust has become the most important factor in the home service market, with customers increasingly demanding professionalism, transparency and clear communication throughout the service process.
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‎”People do not only want someone who can fix an AC, repair a leaking pipe, handle electrical work or install a cabinet. They want clarity, professionalism, accountability and peace of mind. wrkman is focused on making service access more structured and easier to trust,” he said.
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‎Ebohon explained that the company’s new campaign, themed “Zero Stories. Just Service,” is designed to promote reliability in service delivery rather than present technology as a solution to every challenge.
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‎He noted that while some repair jobs require diagnosis, spare parts or follow-up visits, customers deserve clear communication and a process that does not leave them stranded.
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‎The company said the campaign would combine media engagement, digital communication, customer education and social media activities to encourage more structured service booking while highlighting the role of skilled artisans in improving service standards.
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‎Wrkman said it intends to position competent service providers as part of the solution by helping them build stronger reputations and connect with genuine customers.
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‎According to Ebohon, many skilled service providers are seeking fair opportunities and long-term credibility, while customers want dependable service and better follow-through.
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‎The company said its communication strategy would focus on transparency, accountability, community validation and customer engagement, while educating users on service booking, preparing for appointments, providing feedback and reporting complaints through digital platforms.
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‎Wrkman added that the campaign would feature educational content, including service explainers, customer testimonials, provider spotlights and guidance on when to hire professionals instead of attempting do-it-yourself repairs.