Coronation Insurance seeks deeper insurance adoption through customer engagement

Olamide Olajolo, Managing Director and CEO of Coronation Insurance Plc

Managing Director and Chief Executive Officer of Coronation Insurance Plc, Olamide Olajolo, has stressed the need to deepen insurance adoption in Nigeria through initiatives that strengthen customer confidence and public trust in the sector.

Olajolo stated this during the grand raffle draw of the company’s Insure & Win 2.0 campaign held in Lagos, where customers won prizes worth over ₦35 million, including a brand-new Kia Rio.

According to him, the campaign was designed not only to reward loyal customers but also to highlight the importance of insurance as a tool for financial security and peace of mind.

He noted that despite the growing need for risk protection, insurance penetration remains relatively low, making it necessary for operators to adopt innovative approaches that can improve customer engagement and increase awareness of insurance products.

“The success of Insure & Win 2.0 reinforces our belief that insurance should not only provide peace of mind but also create memorable experiences for our customers. We are delighted to celebrate everyone who participated in this campaign and congratulate all our winners,” he said.

Also speaking, Managing Director and Chief Executive Officer of Coronation Life Assurance Limited, Adebowale Adesona, said improving public awareness of insurance remains critical to strengthening financial resilience among individuals, families and businesses.

Adesona said the campaign had demonstrated the benefits of insurance and encouraged more Nigerians to embrace financial protection.

The six-month nationwide campaign rewarded customers who purchased qualifying insurance policies, with winners emerging from different parts of the country through a series of raffle draws.

The exercise culminated in the grand raffle draw held at the company’s headquarters in Ikoyi, Lagos, where Stephen Chinedu Emmanuel emerged as the winner of the campaign’s grand prize, a Kia Rio.

Industry stakeholders have continued to advocate greater insurance awareness and penetration as a means of protecting households and businesses against financial risks and unexpected losses.

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