“I cannot remember the last time I was broke,” Promise Adima, a Sales Talent Representative for Easybuy, Nigeria’s premier and leading Buy Now, Pay Later (BNPL) brand, said with a satisfying smile. “After I joined the Easybuy Sales Talent Program my life became better than it was before. In this program I get to make money everyday,” the former hairstylist turned sales professional added.

The second of five children, Promise’s entry into the Program happened in an unusual manner. “The first time I took interest in Easybuy, I was discussing with a customer when I overheard an elderly man talking about wanting to get a phone but didn’t have all the money. Someone recommended that he apply for an Easybuy installment plan. Seizing the opportunity to make extra money, I remembered that an Easybuy agent had once asked me to join the Easybuy Sales Talent Program. I reached out to the agent, got registered, then approached the elderly man who became my first customer,” Promise said.

Since joining the Easybuy Sales Talent Program, Promise said she’s had to rely on referrals from old customers and word of mouth in signing more people to Easybuy. On the impact of this strategy, she replied: “Since I joined, I haven’t gone broke anymore. In general, sales have been good. Every day that I go out to canvas for more customers, what really gets me very excited is coming back home from the day’s hustle to see the money I made for that day reflect in my account in the Easybuy app.”

An Easy Life with Easybuy

Driven by the vision of equal financial access for all, Easybuy considers its services as easing the daily financial burdens for an easier life for millions of its customers. The company wants to empower about 10,000 outdoor sales representatives across Nigeria in 2026, helping them earn a decent living while providing device financing solutions to millions of Nigerians who remain offline.

Promise is one of thousands of Easybuy Sales Talent Representatives that have been recruited so far. She said her experience since joining the company has been financially rewarding. According to her, “Easybuy has impacted me tremendously. Today, unlike in the past, I can get whatever I want. I no longer go broke. I cannot remember the last time that I needed to get something and could not afford to.”

Not just her. Promise said that the majority of users she’s signed onto the Easybuy installment plan have been greatly impacted as well. “I know for a fact that owning a smartphone has given them access to so many opportunities that they did not have before. For example, one customer that I assisted in getting a smartphone uses it for online business on WhatsApp. He constantly meets up with his payment, which means that the business is doing well, and why he’s able to meet up paying his daily interest.”

Easybuy’s inclusive financial services continue to enable individuals to stay connected, access essential online services, and unlock income-generating opportunities. The company delivers affordable solutions, empowering users to purchase quality mobile phones through a strategic partnership with over 10,000 retail outlets. Beyond mobile devices, Easybuy also extends its financing solutions to home appliances, and plans to expand its portfolio to meet the evolving needs of its millions of customers.

The Rise of BNPL in Nigeria

The Buy Now, Pay Later (BNPL) model in Nigeria continues to gain traction, and is projected to grow from $2.14 billion in 2026 to $3.97 billion in 2031. The ecosystem is being driven by rising smartphone penetration, digital commerce, and the need for more accessible consumer financing.

For millions of Nigerians, the demand for consumer electronics and smartphones continues to rise. No longer luxury items, more Nigerians are actively using their smartphones as tools for communication, education, work, banking, business, and more. However, despite rising connectivity, over 120 million Nigerians are still offline, largely due to the high cost of smartphones.

Nigeria’s high inflation rate and rising cost of living has made paying for quality devices upfront a struggle. This has fueled the rapid expansion of the BNPL ecosystem, with companies like Easybuy helping customers acquire smartphones and home appliances through installment plans. “Many of the people I have signed up feel relieved that they can pay small small to get a smartphone,” Promise said.

“Also, some of the reasons I have noticed as to why Nigerians trust Easybuy is that people love the idea that they can register for a smartphone and get access to it immediately. Second, the Easybuy app is such that the customers can keep track of their payment in a transparent manner. These two features have helped in building the trust that Nigerians have for Easybuy,” Promise added.

Easybuy Sales Talent Program

Set to run throughout 2026, the maiden Easybuy Sales Talent Program is a revolving initiative designed to unlock income opportunities for thousands of talented Nigerians from sales professionals and young unemployed graduates to stay-at-home mothers, POS operators, and SIM registration agents.

The program offers participants the opportunity to earn a decent income and living while working from the comfort of their mobile phones, helping customers access smartphones and other products through Easybuy’s financing platform. For many, the appeal lies in the flexibility. In a country where many people are actively searching for side hustles and digital income streams, that flexibility matters.

Interested applicants who are ready to build high-growth careers in sales, manage their own customers and grow at their own pace can apply via the careers page of the Easybuy website. The Easybuy Sales Talent Program offers participants the opportunity to earn a decent living in commissions, all while working from the comfort of their mobile phones and dictating their workdays.