Royal Salt Limited has rewarded more than 520 Nigerians through its 12-week Mr Chef Market Runz to 20 Millionaires campaign, with 20 winners receiving N1 million each at the grand finale in Lagos.
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The company said the campaign was designed to reward consumer loyalty and increase awareness of Mr Chef Salt through radio, social media and experiential marketing.
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Speaking at the event, Marketing Manager of Royal Salt Ltd, Kunle Akande, said the campaign had helped expand the brand’s reach beyond Lagos, with winners emerging from different states across the country.
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“The consumer response is awesome,” Akande said, adding that the spread of the winners showed that Mr. Chef Salt had consumers across the country.

According to the company, more than 500 consumers also received weekly cash rewards of N5,000 and N10,000 after correctly answering trivia questions aired on five WAZOBIA FM stations and published on the brand’s digital platforms.
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The 20 grand-prize winners received N1 million each, bringing the total value of the grand prizes to N20 million.
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Akande said the campaign was also intended to make consumers feel valued and support their livelihoods, noting that some of the winners planned to start or expand businesses with the money.
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The Director of Royal Salt Ltd, Donatus Imaghodor, said the initiative was created to engage consumers, celebrate loyalty and support the daily efforts of hardworking Nigerians.
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“At Royal Salt Ltd, we believe our consumers are the foundation of our success. The Mr. Chef Market Runz Campaign was designed not only to reward loyalty but also to celebrate the resilience, determination, and entrepreneurial spirit of hardworking Nigerians,” he said.
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He said the company would continue to introduce initiatives aimed at rewarding consumer loyalty and strengthening its relationship with consumers.