The Convener of the Alternative Movement, Otunba Segun Showunmi has been appointed to the the Media and Strategic Communication Directorate of President Bola Tinubu’s All Progressive Congress(APC) Presidential Campaign Council ahead the 2027 general elections.

Sowunmi’s, inclusion as former Spokesperson for Vice President Atiku Abubakar, who contested against Tinubu in 2023 presidential election, was contained in a revised membership list released on Tuesday, October 13, 2026.

He has continued to play an active role in national political discussions, making reports of his alleged inclusion in President Tinubu’s campaign structure a development that could generate significant interest across the political landscape.

The inclusion of Showunmi, a Chieftain of Peoples Democratic Party(PDP) in Ogun State in the directorate is to oversee campaign messaging, media relations and strategic communications as the ruling party gears up for the 2027 polls.

The Media and Strategic Communication Directorate is saddle with the responsibility of the coordinating of campaign messages, manages media relations, and ensures effective communication of the party’s positions, policies, and activities to the public.

President Tinubu had earlier approved the campaign council, with former Zamfara State Governor Abdulaziz Yari appointed Director-General and Imo State Governor Hope Uzodimma named secretary.

Under the original list released on August 22, 2026, Minister of Information and National Orientation Mohammed Idris was named Coordinating Director for Media and Strategic Communication, alongside Dele Alake, Bayo Onanuga and Lanre Issa-Onilu.

Other officials named in the initial media structure included Tunde Rahman, Sunday Dare, Daniel Bwala and Felix Morka as coordinating deputy directors.

Segun Dada was also named Director of New Media, a position he held during the 2022/2023 presidential campaign.

Showunmi’s reported inclusion is notable given his background in political communication especially when he previously served as spokesperson to former Vice President Atiku Abubakar and has been vocal about the importance of effective messaging in political leadership.

His reported inclusion in Tinubu’s campaign media team comes as political parties prepare for the next presidential election and intensify efforts to communicate their records, policies and campaign messages to Nigerians.