Sony Music Entertainment have signed accomplished Tanzanian singer-songwriter and musician Alikiba to a global recording agreement!

Alikiba is well-known across East Africa and vast parts of the African continent as ‘The King of Bongo Flava’. His hashtag #KingKiba is a weekly trend across various African countries and has been for the past few years without any signs of slowing down.

Now, he’s being joined by another African star; Alikiba. Meanwhile, Alikiba and the Sony Music Entertainment team inked the deal during an exclusive, global media audience session at the Sony Music Entertainment Sub Saharan Africa Head Office in Johannesburg, South Africa.

This will see the Tanzanian recording artist release his highly anticipated sophomore album later this year with the company.

Sony Music Entertainment Inc. (sometimes known as Sony Music or by the initials, SME) is an American music corporation managed and operated by Sony Corporation of America (SCA), a subsidiary of Japanese conglomerate Sony Corporation. In 1929, the enterprise was first founded as American Record Corporation (ARC) and, in 1938, was renamed Columbia Recording Corporation, following ARC’s acquisition by CBS. In 1966, the company was reorganized to become CBS Records. In 1987, Sony Corporation of Japan bought the company, and in 1991, renamed it SME. It is the world’s second largest recorded music company, after Universal Music Group.

In 2004, SME and Bertelsmann Music Group merged as Sony BMG Music Entertainment. When Sony acquired BMG’s half of the conglomerate in 2008, Sony BMG reverted to the SME name.

Source; thenet