TO further reaffirm its luxury position, sustainability, relevant functionality and desirability elements of Jaguar Land Rover vehicles, General Manager, Marketing, Coscharis Motors, Abiona Babarinde has said the brand remains a sort for premium brand in Nigeria.

According to him, the brand has continued to lead through its defining design strategies, which are embedded in the elements deployed in building the vehicles.

He disclosed to The Guardian that the recent Luxury SUV of year 2015 award won by Range Rover was a continuation of last year’s feat, where the brand was nominated and won the Premium Auto Brand of Year 2014 in its segment.

Babarinde said: “The award is an attestation to the defining design strategy which was embedded within four major elements in building the vehicle – luxury, sustainability, relevant functionality and desirability”.

“Following over forty years of success, designing the current Range Rover and protecting such an icon’s DNA, comes with a huge responsibility. Consequently, this award among other previous awards, cements the aim of Land Rover in building the Range Rover as a sophisticated and modern SUV with peerless characteristics from its unique lineage”.