LEVERAGING on the existing consumer demand in Nigeria’s N2 billion monthly smartphone market, online marketplace, Konga.com has partnered with the first African mobile devices brand, mi-Fone to unveil the introductory series by both companies, the mi-Tribe A500 smartphone.

Designed in Nigeria and made in China, the miTribe smartphone is of global standard and comes in low cost.

Enlightening the media on the partnership, Director, Customer Experience and Marketing, Konga.com, Mayowa Adebayo, said: “The partnership between the two companies represents Konga’s efforts to ensure that we continue to provide great product offerings to our customers, who deserve value without compromise. The primary concept behind the development of the mi-Tribe A500 smart phone was to create a device that uniquely caters to the need of the people of Nigeria and the introduction of this proprietary smart phone, developed with mi-Fone, is a step in that direction.”

Introducing the partnership over a video presentation with a miTribe A500 smartphone , Founder and CEO, of mi-Fone, Alpesh Patel, said: “With the mi-Tribe A500, we have launched a mobile device that offers convenience, style and affordability, made exclusively for the people of Nigeria, as a way of giving them quality, backed up by superior after sales support.”

Stating that, “A $700 iPhone is what we call “Aspiration beyond reach” for most African consumers. A $50 mi-Fone Smartphone is what we call “Aspiration within reach” for most African consumers.

Patel added that the mi-Tribe A500 will ignite a whole new digital movement in Nigeria that ensures Nigerian consumers get the best value for their money, while providing a great platform to gain access to information which in turn helps productivity.