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Top tips from Canon Pros on launching a career in sports photography

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Canon Central and North Africa (CCNA)

With the Summer of sport underway, Canon (www.Canon-CNA.com) Ambassadors Molly DarlingtonEddie Keogh (https://bit.ly/2VUhCEz) Martin Bissig (https://bit.ly/3yFgRgG) and Richard Walch (https://bit.ly/3yLCxaW) offer advice for aspiring, young sports photographers.

  1. Use youth and inexperience to your advantage

As a young photographer, just getting started you should lean on the community of photographers around you to help develop your skills. Canon Ambassador Molly Darlington found that contacting people within the industry for help and feedback helped her to improve her work.

There are a lot of photographers out there to advise you. When you start out it can be daunting, but people are willing to guide you.

“Put together a portfolio and build a network of contacts,” she continues. “Most sports photographers will reply if you ask for help – it might not be straight away, as we're not the best at communicating, but they will reply eventually and give good advice. Even if you just want someone to look at your photos, know there are plenty who will.”

Award-winning action photographer and filmmaker Richard Walch also advises teaming up with young athletes of a similar age, so that you can grow together.

He says, “They might have a small sponsor at the beginning, but in a couple of years, they get bigger sponsors and you can build your career with them. When they're young, they also need photos and will be willing to spend time with you. If they want to use your images for their autograph card or website, then you're helping each other for free. If their sponsors want to use the images, it becomes business. If you're friends with the athletes, they let you get close, so it's not a problem if you don't have the fanciest equipment.”

  1. Put in the hours practicing at local clubs or parks

Its easy to assume that young photographers are born with a natural talent, but the reality is that they have likely already put in years of hard work. For instance, Molly Darlington began photographing her local club at the age of 16.

“I saw an advertisement for my local non-league football club, 1874 Northwich F.C., asking if anyone wanted to be a photographer, just for experience,” she explains. “I did that for nearly four years, following them at home and away. I loved it. So that's what I carried on doingI was rubbish when I started. I didn't have a clue what I was doing. I often messed up, but I kept practising my settings.”

Veteran sports photojournalist Eddie Keogh mirrors Molly’s advice to young photographers, saying “A lot of people just want to get to big league football matches as quickly as they can, but you can learn so much more by photographing football, rugby, hockey or tennis at your local park. Get out in all weather – not just when it's sunny, because rain can make pictures more atmospheric – and practise, practise, practise.”

  1. Create emotion, even where there is none

“When a football team wins a big championship, it's not the images of the game that stand out, it's the shots of the team celebrating, standing on a bus surrounded by thousands of people”, says Richard Walch. “You have to shoot around the sport: the emotions, the politics, the celebrations and the disappointments. If you shoot a marathon, you don't shoot the start, you shoot the finish, because that's where the emotion is. Look for peak action and peak emotion. If you can combine those in one image, you've got it.”

Eddie Keogh recommends knowing the story of the day, whether that’s a player going back to a former club or a manager who has lost four games on the trot and may be fired. “You have to tell the story of each game. Sometimes that's hard, especially mid-season. If a team is going to get promoted or relegated or is going for the play-offs, there's way more emotion than in a game with nothing resting on it. You have to create emotion there because people can relate to that – fans can think 'that is how it feels during games'.”

  1. Know the sport you are shooting

A crucial factor for success as a sports photographer is knowing the sport you're shooting. Martin Bissig, Swiss outdoor action photographer, and Molly Darlington agree that having in-depth knowledge of the sport you are capturing, gives you an edge.  

“Detailed knowledge of your sport is vital, because you need to know how people move and what looks good,” says Martin. “If I were to take pictures of skateboarders, I might think they look good, but if I showed them to skateboarding fans, or to pros, they might say, 'The hand doesn’t have the right angle'. I don't know, because I'm not a skateboarder, but I know exactly how mountain biking is meant to look.”

Knowing the sport is the only reliable way to capture those game-changing, split-second moments, claims Molly.

“I'm a football fan. My dad's a football fan. My brother's a football fan,” she explains. “Because I've always watched football, I know how the game works.If a player runs down the wing you have to think, 'Will they cross it this way, pass it that way?' You have to be aware of what's happening, know the game and be able to judge what will happen next.”

  1. Forge your own career path

The pros agree that it’s important to charter your own course in sports photography – whether that’s in your training or finding your own niche.

For Molly Darlington, she went through higher education but still believes you can succeed as a sports photographer by choosing a different path. “A lot of university courses aren't geared towards sports photography,” she explains. “In the end, mine was fine with me doing it. They tailored my degree and my modules as they knew I was working a lot outside of the course.

“But remember, there are other routes – a lot of it is about who you know and learn from. It will seem quite scary going it alone, but it's not actually that bad. When I was 16, I thought the industry was petrifying. Now I'd tell you it's absolutely fine.”

It’s also important not to feel like you need to shoot what everyone else is. Finding your niche is key to success and will help you to stand out against other photographers, says Richard Walch.

“The more commercial the sport, the easier it is to sell images. I was really lucky because, when I started, snowboarding took off, as did demand for images. I quickly became one of an elite few shooting the sport globally. If you want to shoot soccer, or track and field, there will be 50 other photographers with you, and it's a big challenge to better them.”

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com

APO Group – PR Agency
Rania ElRafie
e. Rania.ElRafie@apo-opa.com

About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

Canon’s corporate philosophy is Kyosei (https://bit.ly/37FwQj2) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

For more information: www.Canon-CNA.com.

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