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9mobile equip journalists on content optimisation to engage millennials

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A telecoms company, 9mobile, has trained journalists on content optimisation to effectively engage millennial and Generation-Z (Gen-Z) audiences through storytelling.  
  
This, the telecoms firm said, was part of its ongoing strategic programmes for media engagement. Facilitator and Regional Editor for West Africa, The Conversation Africa, Adejuwon Soyinka, who spoke on the theme, ‘Online Content Optimisation–Engaging Millennial and Gen-Z audiences with Storytelling’, explained that disruption in news media has created more opportunities for journalists to leverage and tell good stories that connect with their audiences.
  
He said engaging the millennials and Gen-Z through content optimisation entailed making sure that stories were written and produced conversationally.

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According to him, telling a good and captivating story means finding and verifying important or interesting information and presenting it in a way that engages the audience.  
  
“The truth is that there are certain kinds of stories meant for specific platforms and this is where multimedia storytelling comes to play. By incorporating various types of media, you are creating a story that readers can engage with and possibly share,” he said. The Executive Director, Regulatory and Corporate Affairs, 9mobile, Abdulrahman Ado, represented by the Public Relations Lead, Chineze Amanfo, said the capacity-building session was to equip journalists with the requisite skills and knowledge needed to boost their reporting and adapt effectively to the dynamic media landscape.   
  
Noting that 9mobile was committed to advancing the growth of the media profession in Nigeria, Ado, who spoke on the choice of the theme, said: “Young people are critical to the 9mobile brand because we are not only a youthful brand but we are equally positioned as the network of choice for young people, and we will continue to prioritise the youth in our decisions.”
  
One of the participants, Goddie Ofose of 789Marketing, who commended the telco for the initiative, said the capacity-building session was an eye-opener to the incredible opportunities that digital disruption presents. 

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9MobileAdejuwon Soyinka
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