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Audit firm rebrands, unveils social media strategy

By Chibuzo Nwaneri
01 January 2019   |   3:44 am
A foremost Nigerian audit firm, BakerTilly Nigeria, has rebranded, and unveiled its new logo to become ‘BakerTilly in Nigeria’,  While speaking at the rebranding launch, the Senior Partner of the firm, Solomon Adeleke, said: “The rebranding project started two years ago, and was informed by the need for more collaboration amongst the member firms in…

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A foremost Nigerian audit firm, BakerTilly Nigeria, has rebranded, and unveiled its new logo to become ‘BakerTilly in Nigeria’, 

While speaking at the rebranding launch, the Senior Partner of the firm, Solomon Adeleke, said: “The rebranding project started two years ago, and was informed by the need for more collaboration amongst the member firms in the network, for sourcing assignments globally, global clients who want professional advisers with global reach and with similar look and feel.”

The firm, which is now identified as BakerTilly in Nigeria, is part of BakerTilly International, a network of independent member firms operating in 147 territories worldwide. 

Adeleke added: “To us as a firm, the rebranding means we’re identifying with the aspiration of our clients for growth, because the real essence of rebranding is to tell our clients that we share in their aspiration for growth, for the tomorrow of their firm, because we know worldwide, there are challenges that businesses face now.”

There’s globalisation and technology, and we’re saying we’re there for them, to be able to guide them through the muddy waters of charting a path through the challenges.”

While also celebrating the firm’s 10th anniversary, it simultaneously launched its social media platforms and website for better client service.

The firm said the media strategy is intended to help client, whenever and wherever services are required, for immediate response and actions to trends and events affecting their clients.

Adeleke said: “We’re going to leverage a lot on technology in the service we provide, to adopt it and use it for the benefit of our client, the social media helps us to be more accessible, you can speak to us through social media, when we get updates on things that affect them, it’ll be there on the media platforms to access and use, to help them braces up and cope more with challenges, and it’s 24/7.”