BAT announces corporate transformation initiative 

British American Tobacco’s (BAT) Area Director for West and Central Africa, Yarub Al-Bahrani, has promised greter choice of products with less risk to consumers.
   
He stated this when the governor of Oyo State, Seyi Makinde paid a working visit to BAT’s factory in Ibadan.
     
The visit by the Governor was for a first-hand appraisal of BAT’s $185m factory investment in the State and to also officially launch the N200m Farmers Fund instituted by BAT for the re-integration and profitable engagement of ex-tobacco farmers in the production of food crops – cassava and maize.
   
BAT said its transformation and pursuit to build a better tomorrow is accelerated by innovation and sustainability. 
     
“The company’s consumer-led innovation is centred around anticipating and satisfying the ever-evolving needs of its consumers and providing them with a range of reduced risks products. As was done with its legacy business, implementing this entails the establishment of manufacturing and export hubs. Hence, further capital investments will be made in Nigeria and across West and Central Africa but the expansion and investment in new product lines will be at the Ibadan factory.