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Brand strategist hosts free masterclass


Charles O’Tudor

Renowned brand expert and principal consultant at ADSTRAT Branding Management Consortium, Charles O’Tudor, has hosted the annual Charles O’Tudor Brand Masterclass to mark his 48th birthday.
It was organised for young brands and budding thought leaders interested and associated with the areas of leadership, entrepreneurship and brand management at absolutely no cost.

Held recently in Lagos, with the theme, “Spiritual Branding”, the masterclass is a platform where exceptional individuals with a burning quest for transformational leadership can connect, un-learn, learn and re-learn.

Winner of the special debate session, Temi Ajibewa, was presented with the cash gift of $1000.

The CEO/Vice President of Fine & Country West Africa, Udo Okonjo, donated the prize,which was given towards the expansion of the winner’s Business Coaching brand.


The keynote speaker, Udo Okonjo revealed in her session – tagged “the Nine Standard Principles to be Stand-Out Entrepreneur “, that some of the biggest breakthroughs she has experienced have been from her place of spirituality.

O’Tudor explained that the spiritual branding is the act of creating compelling brands based on the principles of true and honest practices.

“Connecting and staying connected to the Supreme Being on all platforms and living out a life that’s pleasing to him through a well thought out and deliberate strategy. Same must uphold all the tenets of transparency, global standards and consistency “.

The panel session featured speakers including Lead Strategist at Alpha Reach & Nigerian Thought Leader; JJ Omojuwa; CEO of Bubez Foods, Ijeoma Ndukwe; Film maker and former MD/CEO of Aquila Asset Management Limited, Joseph Edgar; certified Personal Nutritionist and Weight Loss Expert Barr.
Adedamola Ladejobi popularly known as AskDamz; as well as Singer and former Idol West Africa winner, Timi Dakolo. The panel which was moderated by award-winning actress; Chioma Akpotha, saw the panelists all sharing insights on what spiritual branding meant to them.

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