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Firm takes Ladipo, other local markets to digital space

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An e-commerce marketplace platform, ShopAfrika is set to take six indigenous Nigerian popular local markets into digital space.
   
The initiative will provide seamless engagement between sellers and buyers seeking to trade locally and internationally.
  
The platform, which focuses on six Igbo markets such as Aba new market, Onitsha main market, Alaba International market, Ladipo market, Ariaria market and Nnewi market, allows customers to buy in bulk, haggle, and pay on installment.
  

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Unveiling the platform, Founder and Chairman of ShopAfrika, Adeoye Fadeyibi said that the platform, which is expected to create massive employment, also allowed customers to buy items online exactly as they would offline.

He said the platform, which sought to give customers the real ‘shop from home’ experience, emphasised the value of pushing the Nigerian market locally and to global markets.
  
Aside from resolving issues based on communication, logistics, trust and security, Fadeyibi said ShopAfrika, also offers financial support, verified merchants, solving language barrier by incorporating indigenous languages, wide reach through a market agent system and technology innovations such as virtual reality to improve customers’ shopping experience and high-level awareness for big business that does not have an online presence.
  
According to him, ShopAfrika positions itself as the brand that champions the perception that made in Africa products are top quality manufactured products, able to meet people’s needs and are easily accessible.

On the challenges and prospect for Shop Afrika, the Founder added that with the right team, networks and credibility, the platform hope to provide limitless and endless services with convenience and comfort.

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